nDex

subscription aggregator for busy people

Assumptions

● More people would subscribe to news if they felt they could read all that they paid for

● Publishers are failing to attract enough subscribers● Publishers would benefit from a service that aggregates

news from multiple premium sources and tailors content to users' tastes

The Solution

● At a fixed, discounted price, users get personally recommended articles from multiple premium sources in a concise format

○ pulled from social data and reading habits

● Instantly search for news across multiple subscription-based providers

○ Google can't search these articles

Invalidated Assumptions

● information overload is a pain point○ while users are busy and have little time to read news,

they do not actively seek tools to save them time○ users just read what they have time for

● users would be more satisfied reading one article at a time rather than browsing one-hundred

○ people learn from skimming headlines of articles they don't read

○ the multitude of information is helpful○ might be better to test this again with an actual product

in users' hands, not a hypothetical idea

● Recommendation services exist, but many people do not utilize them

● Some users are subscribed through their workplace, and are indifferent towards the cost (and time)

Invalidated Assumptions