Post on 19-Jan-2017
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Nature Fresh Acti Lite
Generate, sustain and amplify the fans interest around the campaign
© 2004-15. Neuronimbus Software Services Pvt. Ltd. All Rights Reserved.
#SpotTheDifference
#AchhePapa
© 2004-15. Neuronimbus Software Services Pvt. Ltd. All Rights Reserved.
• 4 creative(s)
Achhe Papa TVC
5 Hours 15 Minutes in India and major cities
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Fans showed their excitement by sharing GIFs
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….more conversations generated
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Worldwide Trend #16India Trend #1
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Delhi Trend #3 Kolkata Trend #3 Jaipur Trend #4
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Pune Trend #3 Mumbai Trend #3 Patna Trend #3
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Nagpur Trend #4 Amritsar Trend #3Ahmedabad Trend
#4
© 2004-15. Neuronimbus Software Services Pvt. Ltd. All Rights Reserved.
Campaign reached to the right set of audience, primarily Women
© 2004-15. Neuronimbus Software Services Pvt. Ltd. All Rights Reserved.
A sizeable population with a huge fan base tweeted
positively
© 2004-15. Neuronimbus Software Services Pvt. Ltd. All Rights Reserved.
A sizeable population with a huge fan base tweeted
positively
© 2004-15. Neuronimbus Software Services Pvt. Ltd. All Rights Reserved.
A huge fan base get into the handle and flooded it with
tweets
© 2004-15. Neuronimbus Software Services Pvt. Ltd. All Rights Reserved.
A huge fan base get into the handle and flooded it with
tweets
© 2004-15. Neuronimbus Software Services Pvt. Ltd. All Rights Reserved.
• Fans were asked to watch the Achhe Papa TVC
• #AcchePapa
3 Hours 20 Minutes in India and major cities
© 2004-15. Neuronimbus Software Services Pvt. Ltd. All Rights Reserved.
Conversations generated around #AchhePapa TVC
© 2004-15. Neuronimbus Software Services Pvt. Ltd. All Rights Reserved.
Conversations generated around #AchhePapa TVC
© 2004-15. Neuronimbus Software Services Pvt. Ltd. All Rights Reserved.
Conversations generated around #AchhePapa TVC
© 2004-15. Neuronimbus Software Services Pvt. Ltd. All Rights Reserved.
Mumbai Trend #15India Trend #4
© 2004-15. Neuronimbus Software Services Pvt. Ltd. All Rights Reserved.
Jaipur Trend #17Delhi Trend #4
© 2004-15. Neuronimbus Software Services Pvt. Ltd. All Rights Reserved.
Campaign reached to the right set of audience, primarily Women
© 2004-15. Neuronimbus Software Services Pvt. Ltd. All Rights Reserved.
A sizeable population with a huge fan base tweeted
positively
© 2004-15. Neuronimbus Software Services Pvt. Ltd. All Rights Reserved.
A sizeable population with a huge fan base tweeted
positively
© 2004-15. Neuronimbus Software Services Pvt. Ltd. All Rights Reserved.
A huge fan base get into the handle and flooded it with
tweets
© 2004-15. Neuronimbus Software Services Pvt. Ltd. All Rights Reserved.
Before the Campaign started After the Campaign ended
YOUTUBE VIEWS
© 2004-15. Neuronimbus Software Services Pvt. Ltd. All Rights Reserved.
#SpotTheDifference• 7,000+
• 63.8%
half an hour
• 55.5 millions 1,129 unique users
#AchhePapa• 1,000+
• 92.3%
3.20 Hours
• 9 million 482 unique users
© 2004-15. Neuronimbus Software Services Pvt. Ltd. All Rights Reserved.
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