Native Ads

Native display ads go across all devices and match the look, feel and visual context of the website or app

where they are seen.

Why are Native Ads so popular?They get higher click through rates and aren’t typically blocked by ad blocking

software.

Your ads could be any of hundreds of formats depending on the device and website or app where it appears.

It’s created in real time to match the format of where it is appearing.

Targeting Options For Native Ads

▪Behavioral Categories – 2,000 targeting categories of demographics, behaviors, and interests we can choose from to match who you want to reach

You tell us the geographic area you want to reach then we target people using:

Native Targeting Categories:Drug LawsDrunk Driving LawFamily LawIntellectual PropertyLabor and Employment LawInheritance and Estate PlanningPersonal InjuryAccident and Personal Injury LawBankruptcyBusiness and Corporate Law

Constitutional Law and Civil RightsCriminal LawEstate Planning Financial Business Decision Makers Accidental Death & DisabilityLegal Services Pain ManagementTax ServicesVehicle Codes & Driving Laws

Targeting Options For Native Ads

▪Keywords – target a list of up to 500 keywords related to your business, and show Native ads on the web pages where they appear

You tell us the geographic area you want to reach then we target people using:

Native Keyword Targeting works

by targeting people who go to webpages that contain

your keywords and showing

them “native” ads…

Targeting Options For Native AdsYou tell us the geographic area you want to reach then we target people using:

▪Artificial Intelligence (AI) – Using machine learning to target consumers based on who is engaging with your ad

AI: How Does It Work?

Targeting Options For Native Ads:

▪Retargeting– Following people after they leave your website and showing them your native ad, across all devices

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Targeting Options For Native Ads:

▪Your Email List – target people on your email list with Native ads when they browse online on websites and apps

▪ Lookalike Audience – target people with similar characteristics to those on your email list with a “lookalike audience”

You tell us the geographic area you want to reach then we target people using:

People spend 25% more time

with native ads over

traditional ads

Source: https://b2b.oath.com/c/verizon-media-state-?x=SZofE9

Mobile Conquesting

Using location based, demographic, and

behavioral targeting to reach consumers with

display and video ads on their mobile devices.

Offline Behaviors

Online Behaviors

Targeting people who have shown specific behaviors online or are in a certain demographic

Targeting people by where they have been tracked with their phone recently such as a location, business, or specific brand name store

Targeting Options For Mobile Conquesting:You tell us the geographic area you want to target – then we layer in:

Example Targeting Categories:AttorneyAttorney-Bar AssociationAttorney Referral ServiceAttorney Service BureauDrug Abuse/Addiction Info & TreatmentDUI Driving SchoolsEnvironmental Attorney

Health & Accident InsuranceLaw BooksLegal ClinicsLegal ServicesPain ControlReal Estate LawUnemployment ServicesWorkers Compensation Consultants

Geo-fencing around ANY location - Doctor’s Offices, Hospitals, Types of Businesses (see next page!)

Target people in real time while atyour competitors or specific locations or events

Continue to target people after they leave the locations we are geo-fencing

Continue to target people after they leave the locations we are geo-fencing and target those people’s neighborhoods

Geo-Retargeting

Geo-Fencing

Geo-Retargeting Lookalike

Add In Additional Ways To Target!

Your ad could be any of these

display sizes…

FULL SCREEN ad size

available too!

You can have distance to your location (or closest location), phone number, and/or address

dynamically inserted

You’re 2.3 miles away1112 Main Street

206-555-1212

Add in video!:15 - :30 video ads available to run in combination with your display ads.

Facebook & Instagram Ads

Showing your display or video ads across all devices on Facebook and Instagram and on any of the Facebook

advertising platforms

Where We Can Run Your Ads:

Our FACEBOOK PREMIUM includes all these options!

“When advertising across the entire Facebook family of apps, conversion rates were 8x higher than audiences only exposed to placement on Facebook.”

Source: Facebook IQ Study, “Optimizing Direct Response Campaigns”

Ads run in the New Feed of the user you are targeting, across all devices and look like posts. Single image or carousel,

display or video. Thousands of targeting categories available.

Facebook News Feed Ads

Facebook Messenger ads are mobile display only (no video) and can be single

image or carousel. Thousands of targeting categories available.

Uses the same creative that is running for your Facebook News Feed campaign.

Facebook Messenger Ads“Messenger” is Facebook’s mobile instant messaging app and ads appear between

text conversations.

Extend your reach BEYOND Facebook, target those users when they are on other apps and

websites Facebook has partnered with!

Facebook Audience Network (FAN)

Uses the same creative that is running for your Facebook News Feed campaign and formats the ad to fit the website or app

where it is appearing.

Single image or carousel, display or video, thousands of targeting categories.

“Instant Articles” load instantly in the News Feed of the user.

Your ad appears within the publisher’s article, while staying on Facebook.

Facebook News Feed Instant Articles Ads

Single image or carousel, display or video, thousands of targeting categories.

Uses the same creative that is running for your Facebook News Feed campaign.

Reach people when they are in the mood to buy! Ads appear when the

user browses Marketplace.

Facebook Marketplace Ads

Uses the same creative that is running for your Facebook News

Feed campaign.

Single image or carousel, display or video. Thousands of targeting

categories available.

The ad that appears uses the same creative as your Facebook News Feed campaign, but formatted differently.

Facebook Stories AdsStories appear at the top of the News Feed. Your ad can appear in between people’s “Stories” which are photos or

video that disappear after 24 hours.

Single image or video, thousands of targeting categoriesThis is the

“Story”

Ads run in the News Feed or Stories of the users you are targeting. Single image or carousel, display or video.

Thousands of targeting categories available.

Instagram News Feed Ads & Stories

Instagram is a mobile app that enables its users to take pictures and videos, and share them with others.

Types Of Ads We Can Run (Display Or Video):

Facebook & Instagram News Feed Carousel Ads

Thousands of targeting categories are available.

Showcase up to 10 images/videos as the user swipes through, each panel links to any of your website pages

Choose Call-To-Action buttons: •“Call Now” •“Send Message” •“Learn More” And many more!

With Facebook “Collection Ads” people who tap on your ad can browse multiple

images on their mobile phone.

When tapped, the ad opens to a full screen landing page where the user can scroll through up to 10 images or videos

that link to your website.

Facebook & Instagram News Feed Collection Ads

Thousands of targeting categories are available.

Customizable call to action button.

We can create an Event Response ad and it links to an Event Page on your Facebook

Business Page (not your website)

If users click the “Interested” button they get reminders about the event

Single image ads or video (no carousel)

Event Response ads are done in combination with regular News

Feed ads that DO link to your website

To Promote Your Event - Use Facebook Event Response Ads

Thousands of targeting categories are available.

The job applicant clicks on the APPLY NOW button and it takes them to your Facebook Jobs Page where they

can apply right on Facebook and the form is sent to you!

Facebook & Instagram News Feed Job Listing Ads

Ads can be carousel or single image, display or video and link to

your Facebook Jobs Page

Job Listing ads are done in combination with regular News Feed

ads (carousel or single image) that DO link to your website

Ads that look like a post from our Facebook page

that feature your business.

The ads appear in the News Feed of the people you want

us to target with your ads.

Ads can be single image, carousel, display or video.

Facebook & Instagram News Feed Branded Content Ads

Thousands of targeting categories are

available.

Example Targeting Categories:Lawyer (interested in)Immigration lawyer (interested in)Personal injury lawyer (interested in)Criminal defense lawyer (interested in)Defense – legalLegal caseLegal separationLawTrust lawEstate lawLabor lawCorporate lawLaw firmDivorce

Target by job titlesTarget by name of employerTarget by type of job industryWork accidentWorkers compensation

Target a “Custom Audience” where we take your list of emails, or phone numbers, or full names and zips – and show your ad ONLY to those people when they are on

Facebook or Instagram.

We can use your list to also target a Lookalike Audience!

“If I have a Facebook company page – why do I need to do

Facebook advertising?”

“Increasingly Facebook is saying that you should assume a day will come when the organic reach (to your page fans in their

news feed) is zero” Source: Advertising Age

Source: www.socialbakers.com

“If I buy Facebook ads on my own, why do I need you?”

behavioral

contextualcontextual

retargeting

Household IP Targeting

Taking your list of household addresses and finding their IP

addresses and showing your display

or video ad only to those people, across

all devices.

“Direct Mail For The Internet”

How Does It Work?

We match those to the household’s

internet connection - IP Address

Your ads are only shown to those

households

List of household street addresses

and names

2. Any data list that can be purchased from a database vendor.

1. Any data list you have. • Current customers• Past customers• A lead list

We just need street address and zip code (first and last name if possible).

The problem with Direct Mail is:✓ Poor frequency (one time shot)✓ Expensive to create and print✓ Expensive to mail✓ Easy to miss✓ Hard to track

Why Household IP Targeting Is More Effective Than Direct Mail

Instead of reaching a household ONE time

with Direct Mail

Why Household IP Targeting Is More Effective Than Direct Mail

You could reach a household 25-50

times a month with IP Targeting!

Return On Investment With “Match Back” Reports

We match those against the list of people we are IP Targeting for you

Each month you provide us with

an Excel sheet of your “sold list”

You see how many customers were from the IP

Targeted ads!

Artificial Intelligence Targeting (AI)

Showing your display or video ads to people

across all devices, using machine learning to

target consumers based on who is engaging

with the ad.

AI: How Does It Work?

Following people after they leave your website and showing them your

display or video ad, across all devices.

Retargeting

We Use Frequency Caps and Conversion Tags!

We Do Retargeting Without Making Your Customer Feel Like This:

Showing your display or video ads on

webpages that contain keywords related to

your business, across all devices.

Keyword Targeting

Keyword Targeting works by targeting people who go to

webpages that contain your keywords…

Source: www.dmn3.com/dmn3-blog/ paid-vs.-organic-search-which-is-better

Keyword Targeting is NOT Google Ads/Pay-Per-Click

Only 10% of searchers click on

paid ads

We can target a list of up to 500 keywords

With Keyword Targeting we are NOT

showing ads on Google, we’re

showing your ads on websites that people click to that contain

your keywords

Keyword Targeting can be done with video pre-roll ads – just like with display ads.

This client is targeting the keywords “traffic accident”

Keyword Targeting can be done for ANY type of legal category:

▪ Personal Injury▪ Workforce Injury▪ Workforce Discrimination▪ Criminal Defense▪ DUI▪ Accident▪ Divorce▪ Family Law▪ Estate Planning▪ Immigration▪ Bankruptcy

Showing your display or video ads to specific consumers based on their previous on-line behavior, across all

devices.

Behavioral Targeting

Consumers visit websites and their behaviors are

tracked.

Actions such as:website visits, page

views, clicks, searches, repeat visits, time spent,

etc.

This info is compiled into Behavioral Categories we

can target with ads.

Behavioral Targeting Categories:Drug LawsDrunk Driving LawFamily LawIntellectual PropertyLabor and Employment LawInheritance and Estate PlanningPersonal InjuryAccident and Personal Injury LawBankruptcyBusiness and Corporate Law

Constitutional Law and Civil RightsCriminal LawEstate Planning Financial Business Decision Makers Accidental Death & DisabilityLegal Services Pain ManagementTax ServicesVehicle Codes & Driving Laws

Video Ads

Targeting people with video ads when they are

online, across all devices.

Advertisers will increase their digital

video advertising budgets on average, 25% over last year.

Source: https://www.iab.com/wp-content/uploads/2019/04/IAB-Video-Advertising-Spend-Report-Final-2019.pdf

How Can Your Video Ad Be Used Online?

Your reports show how many people watched 25%, 50%, 75%, and 100% of your video ad.

(Not available for Mobile Conquesting, Facebook and Instagram)

Targeting Categories (:15 or :30 Pre-Roll ad)Ages M/F: 18-24, 25-34, 35-4445-54, 55-64, 65+Accident & Personal Injury LawAdoptionAfrican-AmericansAging & GeriatricsAlcoholic BeveragesAmerican FootballAnxiety & StressApartments & RentalsApparelArmyAssisted Living/Long Term CareATMs & Branch LocationsAuto FinancingAuto InsuranceAuto InteriorBabies & ToddlersBankruptcyBargain HuntersBars, Clubs & NightlifeBaseball FansBeauty & FitnessBeerBridal WearBusiness ProfessionalsCampers & RVsCar AudioCharity & PhilanthropyChristianityCosmetic Procedures

Coupons & Discount OffersDebt Collection & RepoDiscount & Outlet StoresDoors & WindowsEvents & ListingsEye Exams & OptometryEyeglasses & ContactsEyewearFamily & RelationshipsFamily VacationersFamily-Oriented ActivitiesFarms & RanchesFashion & StyleFast FoodFinancial PlanningFine DiningFishingFitnessFlooringFood & Beverage EventsFoodiesFreight & TruckingGamblingGardening & LandscapingGay-Lesbian-Bi-TransGems & JewelryGolf EnthusiastsGourmet & Specialty FoodsGreen Living EnthusiastsGyms & Health ClubsHair Care

Hiking & CampingHome & GardenHome AppliancesHome Decor EnthusiastsHome FurnishingsHome ImprovementHome InsuranceHunting & ShootingInheritance/Estate PlanningInjuryIn-market for Apartments In-market for Apparel & Access.In-market for Auto LoansIn-market for Auto Repair & Maint.In-market for Children's ProductsIn-market for Beauty Prod./ServicesIn-market for Boats & WatercraftIn-market for Bridal WearIn-market for Campers & RVsIn-market for Collision & RepairIn-market for Engagement RingsIn-market for Fine JewelryIn-market for Fitness ProductsIn-market for FlooringIn-market for Outdoor FurnitureIn-market for Home AppliancesIn-market for Home Cleaning In-market for Home DécorIn-market for Home FurnishingsIn-market for Home ImprovementIn-market for Houses

Accident & Personal Injury LawBusiness & Corporate LawCivil Rights LawCriminal LawDrug LawsDrunk Driving LawFamily LawLabor & Employment LawVehicle Codes & Driving LawsIn-market for Wheels & TiresIn-market for Women's ApparelLatinos & Latin-AmericansLiquorMattressesMilitaryNightlife EnthusiastsOral & Dental CarePest ControlPetsPizzeriasPlaces of WorshipPlumbingReal Estate ListingsSeniors & RetirementSmall BusinessSpas & Beauty ServicesTheme ParksVision CareWeatherWeddingsWeight Loss

YouTube requires that advertisers have their own YouTube channel

where your video ad resides and a companion display ad is also required

with video campaigns.

OTT or Over The Top is video programming transmitted via the Internet, not on traditional cable or broadcast.

It can be watched on any type of internet connected device including Roku, Connected TV/SmartTVs, Fire TV Sticks, XBOX, PlayStation, AppleTV, ChromeCast, and more.

What Is OTT?

Our OTT gets you to thousands of publishers and streaming exchanges on stations like: Sling TV, Fubo.TV, Pluto.TV and channels like A&E, AMC, Discovery, ESPN, FOX, NBA, NBC, Syfy, Adult Swim, CNN, and Food Network.

*Conversion Tracking is not available for OTT.

Source: https://www.openx.com/resources/thought-leadership/2019-consumer-ott-report/

Facts About OTT:

Targeting Options For OTT Video:

▪Categories – showing your ads in OTT programming to specific people you want to target

and

You tell us the geographic area you want to reach then we target people using a combination of:

▪Artificial Intelligence (AI) – Using machine learning to target consumers based on who is engaging with your ad

AI: How Does It Work?

AgeAffluent HouseholdsAgricultureAlcoholic Beverages Animal Lovers Auto - In Market New VehicleAuto/Home/Life InsuranceBanking And FinanceBusiness & EntrepreneursCasual DiningCharitable Donors Children In Household by ageConcert GoersCooking/Food EnthusiastsCosmetics/BeautyCouponsCraftsman / Blue CollarCredit Level Defense & Law EnforcementEstate Planning Ethnicity by typeEye Care

OTT Targeting Categories:Fast Food EnthusiastsFinancial ServicesFine DinersFishingFitness And ExerciseFood & Beverages Furnishings & DecorFurniture ShoppersGambling Gardening EnthusiastGolf EnthusiastGuns & AmmunitionHome BuyersHome DecorHome Improvement Home Ownership > OwnerHome Ownership > RenterHome RenovationHome Value by $Household Income by $Hunting & Fishing EnthusiastJewelry Buyer

Job by typeJob Seekers Legal ServicesLength Of Residence by yearsLevel Of Education - High School Level Of Education - Some College Loans by typeLuxuryMarital StatusMen’s ApparelMilitary VeteranMoms MotorcyclesMoved in Last 6 Months Music Festivals Net Worth by $ Outdoor EnthusiastsParents by age of kidsPersonal Finance Real EstateReligion by typeRestaurants & Dining

Retirement Planning Small Business Professionals Spanish Speakers SportsTravelVegetarianismWeight LossWomen’s Clothing And Many More!

* OTT targeting must be combined with AI targeting, also Targeting Category availability may be limited by size of geographic area

Search Engine Optimization

Search Engine Optimization is the practice of improving and promoting a website to

increase the number of visitors the site receives from

search engines.

What an SEO Campaign includes:

A custom-quoted, handcrafted SEO strategy based on the overall website needs, current rank, competition and market.

Every 24 hours our platform canvasses the internet to

gather mentions about your business.

It also can be used to solicit reviews from an email list of

your clients.

We can even place a review “widget” on your website to ask for reviews and display

them!

A “listening tool” for your business

Geo-Framing

Going back in time to previous events where we

have captured people’s mobile Device ID’s,

mapping those to their homes, and showing

them ads now.

If any ad was served to a person at the

event, we can capture the Unique Device ID of that smartphone

How Does It Work?

We go back in time to an event and see if device

info has been captured

We store those and map them back to home addresses and serve those people your ads

*Data is not available until approximately 2 weeks after the event and data is stored for 6 months only as device IDs become unreliable.

Get more leads by engaging your

prospects with a chat box and text-to-chat

on your website.

Live Chat

Live agents available to engage with

potential customers

24/7!

•Trained agents with knowledge of your company get lead information.•New leads are emailed to you in real

time, with the full transcription of the chat or text conversation.•You’re only charged for the lead if the

agent has gathered:✓ the visitor’s name✓ contact information (email or phone)

✓ what the visitor is looking for is something you offer

✓ the person is within your target geographic area

•Call Connect. If you want this option, during your business hours, once the agents gather the lead info, visitors will be asked if they want to be connected immediately to talk on the phone with your business*

Options:

* The Call Connect option is not recommended for multiple locations unless you have a centralized phone number.

•Spanish speaking options for chat and text available.

Why It Works:

Source: http://bit.ly/2SAcr5i

Live Chat can only be purchased in conjunction with a digital campaign and is disabled when the digital campaign ends.

Our reports include this and MUCH MORE! We show you Return On Your Investment

Monthly Reports

Impressions How many times the ad was served

Click Through Rate The percentage rate the ad was clicked (national average CTR=.07%) by users

View Throughs How many people saw the ad did NOT click but still came to your website

Creative Performance Breakout of different ad sizes

Conversions What did the viewer of the ad do AFTER coming to your website?

If you would like a custom proposal, contact us at 855-943-8736 or email marketing@forlawfirmsonly.com