NATIVE ADS,

TV & EMAILMarketing Predictions

& Provocations for 2015

FEATURED DEC. 27, 2014 IN

PREDICTIONS FOR WHAT MARKETERS SHOULD ANTICIPATE IN 2015

Google will o�er a

CUSTOM AUDIENCESsolution, analogous

to Facebook’s.

NO. 1

ACTIVITY"I'm looking for the company"

"The company's looking for me"

IDENTITY

NO. 2Despite attempts to create programmatic platforms & household-specific solutions,

MOST TV ADS will continue to be

BOUGHT LINEARLY. ADS

BUY THE BOX

BUY THE AD TIME

Large publishers serving

NATIVE ADS through third parties will

take the business IN-HOUSE.

NO. 3

MARGINS SHARED

MARGINS KEPT

NO. 4Mobile-centric CRM solutions will make inroads as an alternative to email for companies reaching

their customers.

1

Apple’s Watch will pave the way for

marketers thinking about

new opportunities CREATED BY

“the Internet of everything”.

NO. 5

Hey you!

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