Post on 29-Nov-2014
description
TI Information – Selective Disclosure TI Information – Selective Disclosure
Accelerating Automotive Growth
October 9, 2014
TI Information – Selective Disclosure
Automotive quiz
Q: What is the average semiconductor
content in a vehicle?
2
$288 in 2014 vs. $62 in 1990
88 million
40% in 2015
EV & ADAS
20 Million
Q: What is % of car production
cost is electronics?
Q: How many vehicles will be
produced in 2014 worldwide?
Q: What are the fastest growing
car electronics markets?
Q: Software lines of code used in a
luxury car?
TI Information – Selective Disclosure TI Information – Selective Disclosure
Engineering Innovations address automotive megatrends
Improved fuel efficiency
and lower emissions
61% of U.S. transportation
emissions come from cars
and light trucks
Less driver distraction and always-
on connectivity
Americans spend on average
2.5h/day in their cars
From crash survival to
crash avoidance
90% of accidents are
related to driver error*
Safer
Greener
More Fun Infotainment
Touch-
controlled
systems
Driver
assistance
Start-stop
technologies
Electric
cars
Applications
are always on
Sources:
Eno Center for Transportation and www.ucsusa.org
Misc 3%
Rail 2%
Ships 4%
Aircraft 10%
Military 2%
Light-Duty
Vehicles 61%
Freight Trucks and
Buses 18%
TI Information – Selective Disclosure
Key Engineering in 5 market sectors
Body
electronics &
lighting
Infotainment
Advanced driver
assistance
systems (ADAS)
Hybrid/electric
and power train
systems
Passive
safety
TI Information – Selective Disclosure
Key Engineering in advanced driver assistance systems (ADAS)
Night
vision
Driver alertness monitoring Blindspot
detection
Lane departure warning
Accident recorder
Parking system Pedestrian
detection
Adaptive cruise control
ADAS
Helping customers innovate
with new and existing products
• Surround view enables safer
inexpensive parking aid
• Significant systems/software play
• Sensor signal chain critical
• Low latency(true real time)
• Multi sensor systems
Body
electronics &
lighting
Infotainment
Hybrid/electric
and power train
systems
Passive
safety
TI Information – Selective Disclosure
Key Engineering in passive safety
Tire pressure monitoring
Airbag deployment
Automatic braking
Electronic stability control
Antilock braking Active
suspension
Products offer safety
certification for critical systems
requiring compliance with
automotive industry standards
including ISO 26262,
IEC60730, and IEC61508.
Body
electronics &
lighting
Infotainment
Hybrid/electric
and power train
systems
Passive
safety ADAS
TI Information – Selective Disclosure
Key Engineering in infotainment
Head-up display
Instrument cluster
Voice/data communications Entertainment
system
eCall
Navigation system
WiFi/Bluetooth Connectivty
Infotainment
Broad portfolio drives growth
• Growing along with growing consumer
needs
• Synergy emerging with ADAS
Body
electronics &
lighting
Hybrid/electric
and power train
systems
Passive
safety ADAS
TI Information – Selective Disclosure
Providing solutions for
improved performance and
safety in hybrid/electric
and power train systems
plus a broad portfolio of
motor drivers, sensor
interfaces, and integrated
control units.
Key Engineering in hybrid/electric and power train systems
Hill-hold control
Engine control
Electric power steering
Electronic throttle control
Electronic valve timing
Automatic start/stop
Cylinder de-activation
Transmission control
Regenerative braking
Active exhaust noise suppression
Battery management
Hybrid/electric
and power train
systems
Body
electronics &
lighting
Infotainment
Advanced driver
assistance
systems (ADAS)
Passive
safety
TI Information – Selective Disclosure
Providing products that
enhance the overall
performance, power efficiency
and flexibility of automotive
body and lighting systems.
Key Engineering in body electronics
Windshield wiper control
Auto-dimming mirror
Lighting
Seat position control
Security system
Cabin environment
controls
Active cabin noise
suppression
Remote keyless entry
Active vibration control
Body
electronics &
lighting
Infotainment
Advanced driver
assistance
systems (ADAS)
Hybrid/electric
and power train
systems
Passive
safety
TI Information – Selective Disclosure
New connectivity opportunities in car access
Use case
• Proximity detection
• Remote keyless entry
• Passive entry/passive start
• Driver customization (seat
position, climate control, radio
presets, etc…)
Bluetooth low-energy (BLE)
brings
• Smartphone connectivity
• Low power / further range
TI Information – Selective Disclosure
Next: The autonomous vehicle?
11
1. Safety/Security
2. Legal; Responsibility of
driver/Vehicle
3. On board sensors to
real time backend
integration
4. HMI for drivers
5. Cost effective solutions
driven by new business
models
TI Confidential – NDA Restrictions
Call for Action
Will right players collaborate to grow the pie?
YOU CAN LEAD WE ARE ALL IN IT TO WIN IT!
Commitment to
quality and reliability
drives execution
excellence and long-
term customer
success.
Broad portfolio of
products addresses
customers needs in
key market sectors.
TI innovation
helps make
vehicles safer,
greener and more
fun.