Post on 15-May-2015
description
7 June 20121@NancyProctor, proctorn@si.edu
From Headphones to Microphones: Thinking Differently with Mobile
(and measuring mobile success)
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Innovations in E-Learning Symposium7 June 2012
Nancy Proctor, Smithsonian Institutionproctorn@si.edu @nancyproctor
7 June 20122@NancyProctor, proctorn@si.edu
Audio Tour 1.0Stedelijk Museum, Amsterdam, 1952
http://musematic.net/2009/05/19/about-that-1952-sedelijk-museum-audio-guide-and-a-certain-willem-sandburg/http://www.geschiedenis24.nl/nieuws/2004/november/Polygoon-en-de-Week-van-de-Geschiedenis.html
http://www.geschiedenis24.nl/speler.program.7072658.html
7 June 20123@NancyProctor, proctorn@si.edu
In the beginning:Early Soundtracks and Soundbites
->->->->->->->->->->->->
Nancy Proctor, ProctorN@si.edu Handheld Conference 3 June 2009
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7 June 20124@NancyProctor, proctorn@si.edu
Pearls of Wisdom
-o-o-o-o-o-o-o-o-o-o-
Nancy Proctor, ProctorN@si.edu Handheld Conference 3 June 2009
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7 June 20125@NancyProctor, proctorn@si.edu
The magic happened in-between
-o-o-o-o-o-o-o-o-o-o-
Nancy Proctor, ProctorN@si.edu Handheld Conference 3 June 2009
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7 June 20126@NancyProctor, proctorn@si.edu
But many visitors got lost in linear space
-o-o-(o)-o-o-?
Nancy Proctor, ProctorN@si.edu Handheld Conference 3 June 2009
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7 June 20127@NancyProctor, proctorn@si.edu
Or simply abandoned the herd
-o-o-o-o-o~§
Nancy Proctor, ProctorN@si.edu Handheld Conference 3 June 2009
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7 June 20128@NancyProctor, proctorn@si.edu
Random access was supposed to liberate us
o o o o
o o
o
o o
Nancy Proctor, ProctorN@si.edu Handheld Conference 3 June 2009
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7 June 20129@NancyProctor, proctorn@si.edu
Nancy Proctor, ProctorN@si.edu Handheld Conference 3 June 2009
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Falling on deaf ears?
http://picasaweb.google.com/anup.rao/HaifaAkkoIsrael#4954285426665324562
7 June 201210@NancyProctor, proctorn@si.edu
ArtBabble: combining stops & soundtracks
http://www.artbabble.org/video/meet-william-christenberry
7 June 201211@NancyProctor, proctorn@si.edu Fraunhofer Institute, Kunstmuseum Bonn: ‘Beat Zoderer’ exhibition (Listen project) 2003
It’s NOT about the Technology
7 June 201212@NancyProctor, proctorn@si.edu
http://halseyburgund.com/work/scapes/
7 June 201213@NancyProctor, proctorn@si.edu
http://wiki.museummobile.info/archives/16082
Mobile Transformation
1. Stops become soundtracks
2. Soundtracks become a-linear
3. Your body becomes the interface
4. The mobile tour experience is social
5. The conversation is asynchronous
7 June 201214@NancyProctor, proctorn@si.edu
Mobile IS social media
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Elsewhere I have argued:
http://mobileappsformuseums.wordpress.com/
7 June 201215@NancyProctor, proctorn@si.edu
Understanding the mobile and social behaviors of your
audience is the first step in building a mobile strategy or
product.
7 June 201216@NancyProctor, proctorn@si.edu
What are your audience’s mobile habits?
Inactives 11%
Increasing mobile
sophistication
• Use mobile Internet weekly• Visit social networks weekly• Consume news and information
• Stream music or video• Purchase music tracks• Purchase mobile content
• Send or receive email• Use maps or navigation• Use mobile Internet less than
weekly
Mobile Technographics
Entertainers9%
SuperConnecteds20%
Connectors15%
Communicators
21%
Talkers34%
• Use no data service except:─SMS, MMS, or IM─Email less than monthly
• Only use voice
• Do not own a mobile phone
7 June 201217@NancyProctor, proctorn@si.edu
The Engagement Pyramid
http://www.flickr.com/photos/cambodia4kidsorg/4294119350/
7 June 201218@NancyProctor, proctorn@si.edu
Mobile Habits
Mobile Tours
TalkingTexting
Social Media
Gaming Weather MapsSearch
Music News Entertainment & DiningVideo
7 June 201219@NancyProctor, proctorn@si.edu
Thinking outside the audio tour boxFrom headphones to microphones
“From we do the talking to we help you do the talking.”– Chris Anderson, Wired, Smithsonian 2.0 Conference, 24 Jan 2009 http://smithsonian20.si.edu/schedule_webcast2.html
From interpretation to conversation. – Max Anderson, IMA, “Gather, Steward, and Converse”, The Art Newspaper, 8 June 2010
7 June 201220@NancyProctor, proctorn@si.edu
SI Mobile’s Vision
by using mobile platforms to enlist collaborators globally in undertaking the real and important work of the Institution.
Recruit the world to increase and diffuse knowledge
Put the Smithsonian not just in the people’s
pockets, but in their hands.
7 June 201221@NancyProctor, proctorn@si.edu
20+ SI Mobile Projects to Date
http://si.edu/mobile
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Smithsonian Mobile
7 June 201223@NancyProctor, proctorn@si.edu
Mobile Social Media as Art
Halsey Burgund’s ScapesdeCordova Sculpture Park & MuseumLincoln, MA – until Nov 14
http://wiki.museummobile.info/archives/16082
7 June 201224@NancyProctor, proctorn@si.edu
Stories from Main Street
http://storiesfrommainstreet.org/
7 June 201225@NancyProctor, proctorn@si.edu
7 June 201226@NancyProctor, proctorn@si.edu
Access American Stories
7 June 201227@NancyProctor, proctorn@si.edu
“Recruiting the World”
So how’s that going for you?
7 June 201228@NancyProctor, proctorn@si.edu
Wikipedia
…400 million visitors monthly as of March 2011. There are more than 85,000 active contributors working on more than 21,000,000 articles in more than 280 languages.
That means the average contributor works on ~247 articles?!
7 June 201229@NancyProctor, proctorn@si.edu
Wikipedia’s World
http://www.flickr.com/photos/cambodia4kidsorg/4294119350/
400 millionper month
85,000
1,487
7 June 201230@NancyProctor, proctorn@si.edu
http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing-whats-the-difference-and-the-opportunity/
7 June 201231@NancyProctor, proctorn@si.edu
Crowdsourcing
7 June 201232@NancyProctor, proctorn@si.edu 04/12/2023 Nancy Proctor, proctorn@si.edu 32
Hypostomus taphorni – from NMNH’s Guyana expedition, 2011
http://smithsonianscience.org/2011/03/facebook-friends-help-scientists-quickly-identify-nearly-500-fish-specimens-collected-in-guyana/
7 June 201233@NancyProctor, proctorn@si.edu
Community-sourcing
7 June 201234@NancyProctor, proctorn@si.edu
Smithsonian Mobile’s Recruits
http://www.flickr.com/photos/cambodia4kidsorg/4294119350/
35,000
~70
.01
7 June 201235@NancyProctor, proctorn@si.edu
Stories from Main Street
http://www.flickr.com/photos/cambodia4kidsorg/4294119350/
16,000
288
.01
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The process of crowdsourcing projects fulfills the mission of digital collections better than the resulting searches [with metadata enhanced by crowdsourcing].
– Trevor Owens http://www.trevorowens.org/2012/03/crowdsourcing-
cultural-heritage-the-objectives-are-upside-down/
Product, or Process?
7 June 201237@NancyProctor, proctorn@si.edu
Mobile is not just social media
7 June 201238@NancyProctor, proctorn@si.edu
The Engagement Eco-system
http://www.flickr.com/photos/cambodia4kidsorg/4294119350/
7 June 201239@NancyProctor, proctorn@si.edu Edward Hoover, 2010, from Flickr.
Mobile is a Distributed Network
7 June 201240@NancyProctor, proctorn@si.edu Edward Hoover, 2010, from Flickr.
The Museum is Mobile
7 June 201241@NancyProctor, proctorn@si.edu
More about Mobile
• http://si.edu/mobile• http://smithsonian-webstrategy.wikispaces.co
m/Mobile• http://wiki.museummobile.info/• http://tatehandheldconference.pbworks.com #mtogo#SImobile• @NancyProctor, proctorn@si.edu