+

My name is Ana Luz

HI!

+ I was born in Rio de Janeiro

+ And raized in São Paulo. I also lived

in San Francisco – California.

http://www.world-wallpaper.com/wallpaper/sao-paulo-building-roofs_w1075.html

+

“As a brand manager I partner with

great brands to define what

differentiates them from their

competition and strategically position

them to land its next great gig”.

+ Say What?

I`m a Marketer & Communicator with product & brand design

s k i l l s .

5 years experience collaborating to launch and consolidate brands of young platform - Nike Sportswear, Nixon, Von Zipper, R v c c a & N e w B a l a n c e i n B r a z i l i a n m a r k e t .

6 years of experience in marketing management, communication and sales in textile market and fashion - Lycra* and Hugo Boss.

3 years experience in marketing management in luxury goods - B a c c a r a t a n d A n n i c k G o u t a l .

+ New Balance Brand Reset. Balance between lifestyle & running categories. Brand activation. 90`s

Inspired. Lifestyle, Heritage, Storytelling and Running category introduction. Youth

Platform – Mkt 2.0 & 3.0 – Biggest Facebook fan page in the world. 175% rev growth.

+ Nixon Brand leadership in Surf and Skate among athlets. Brand positioning in Fashion & Design

among influencers. Brand Ignition – product focus watches, acessories, apparel.60% rev

growth. www.nixonnow.com

+ Von Zipper Brand ignition in surf, skate & lifestyle – Sun-glass/Goggles/apparel. Von Zipper achieved

80% revenues increase in retail & 70% wholesale with 120 pos. Product assortment. Lucre

Collection Launch . VZ Amapo Say What ?. Moustache Revival Context. Donavon Unique

Hotel Pocket Show & Festival Alma Surf. Focus young stylish consumer. Fun, non-sense,

exclusive.

+ Nike Sportswear New brand launch. Position the brand among 18-24 consumers. Focus on distribution,

street art and music. Brand conceptshowroom to strategyc customers. Stimulate

obsolescence at sneakers market. New distribution chain development. Innovation in

product category and visual merchandising. 180 doors in 3 years.

+ Baccarat Luxury and Jewell. Brand Rejunenation Plan. Global Marketing campaign launch. Attended

to Cristallery product mix launch in Paris for seasonal orders. High PR attivation. Product-

placement and seed to celebs. Globo TV partnership for indirect merchandising at soap

operas. Luxury Hotel partnership. Crystal Palace GNT Documentary with Philip Starck.

+ Annick Goutal Niche french perfumary brand. Selective consumer. No advertising. Only PR. Distributed in

80 doors – perfumary and fashion boutiques. New product launch and events. Perfumary

trainning. Very Exclusive. H Stern partneship to brand launch. New designers context

Anhembi Morumbi. Orkut fan page Brazil.

+ Hugo Boss New label Start-Up. Position Orange Label among 25-35 – male young executives. Casual

differentiated lifestyle apparel and fashion. Retail & Distribution wise among top multi-

brands stores. Sales & Visual merchandising skills. 70% growth.

+ Lycra* Brand leadership maintenance in intimatte apparel and swimwear & Brand image built

plan for Fashion Apparel industry introduction. Strategic partnerships for brand

experience. Activating all key points of the Textile distribution Chain - from the textile to

the consumer and vice-versa. 36% market share growth.

+

I work 360 degrees, Mkt 2.0 & 3.0.

Marketing Integrated Concept http://www.dominguez.com.ph/OurServices.html

+

I`m innovative as much I`m

business oriented.

+

I `m very curious, creative,

observer and effective. www.theinspirationroom.com

+

What +inspires me... www.theinspirationroom.com

+

What I do with my +free time.

Surf

bellyfringe.blogspot.com

+

What`s +balance for me... www.theinspirationroom.com

Dance

+

I always +take with me. bellyfringe.blogspot.com

Camêra and action!

+

“My life mixture music, dance, snow, skate, surf, technology & design. My clothing is a bridge between boardsports & fashion.”

“Fashion gives me a chance to be creative and free. I love street-style, minimalism and quality. Everything I do, I do with a lot of love and detail. I always search for the next trend”.

+

Want to

know more?

https://twitter.com/#!/AnaPaulaVLuz

Linkedin & Facebook – Ana Paula Vellozo Luz

http://puttingonair.blogspot.com/

Email - anapaulaluz@gmail.com