Post on 28-Nov-2014
description
Mystery ShoppingA tool used for Customer Research Marketing
What is it ?
• Mystery shopping companies captures a clear or real picture of user experiencing the services.
• It is a research technique in marketing which can be used in any industry sector. This is mainly used to provide the quality of the service .
Plan Cycle• When a Business
hires a mystery shopping company , they frame up information and improvement factories.
• Plan Cycle includes:– Review Service standards– Benchmarking Results– Setting new targets– Measuring and Monitoring performance– Identifying improvements and opportunities
Major Sector Using Mystery Shopping
• Financial Services• Leisure/Travel• Transport/Utilities
• Departmental Stores• Government Departments• Monitoring Organization
Benefits
• Improves service• Analyze staff performance• Keep customer using the
business satisfy• Beat your competitors
• Can Achieve Benchmark against previous performance
• Motivate average employees
• Growth and success for your company
Plan Cycle
Thank you
To get best services visit : http://www.mysteryshoppingexperts.com