Beyond the desktop:

Next gen, data-driven

mobile display

MYTHINGS – THE CONVERSION MACHINE

myThings is a global leader in

conversion-driven display advertising solutions

• We drive incremental sales by translating intent data to optimised, data-driven display ads in real time

• Our cross-channel offering includes personalised solutions for:

DRIVING SALES FOR TOP-TIER BRANDS

15 MARKETS, 800 CUSTOMERS, 160 EMPLOYEES

JAPAN

TURKEY

RUSSIA GERMANY

SCANDINAVIA ITALY BENELUX

UK

FRANCE

SPAIN

USA

LATAM INDIA

DRIVING DISPLAY INNOVATION PAST, PRESENT AND FUTURE

Static Retargeting

Dynamic

Personalised

Retargeting

RTB + Multi-Dimensional

Segmentation

1st, 2nd, 3rd party

data mix;

upper funnel

Before 2005 2005-2010 2011 2012

4th GENERATION

3rd GENERATION

2nd GENERATION

1st GENERATION

2013

5th GENERATION

Mobile, Video

& Facebook

personalisation

MOBILE ADVERTISING TODAY

Basic creative

Costly and inefficient

Static - No smart use of data

DATA-DRIVEN MOBILE DISPLAY

DATA-DRIVEN DISPLAY, NOW AVAILABLE ON MOBILE

HTML 5 and rich media banners

Data-driven optimisation aimed at increasing conversions of mobile traffic

Dynamic content generated in real time

CROSS-FUNNEL PERFORMANCE DISPLAY

Mobile Pretargeting

Mobile Dynamic Display

Personalized Mobile Retargeting

Potential customer

In-Market customer

Visitor

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U P P E R F U N N E L

M I D F U N N E L

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LOWER FUNNEL

HERE’S WHERE IT ALL COMES TOGETHER

NO

NO

YES

Publisher data, Consumer profile

and advertiser inventory

management priorities

User Intent, based on actual

product browsing Visual

recognition Text analysis

User’s interaction with

advertiser’s website

KEY DATA SOURCES VISITED ADVERTISER’S

Site/App?

Pretargeting, Look-alike

Upper funnel - Tactical

Mid funnel

Lower funnel - Retargeting

Recognizing, in real time, at which stage user is at in conversion path and showing him/her an

optimized banner based on available data

PERSONALISED MOBILE RETARGETING HOW DOES IT WORK?

1

User visits advertiser’s mobile site/app but quits without converting

2 When user later visits site/app on provider’s mobile network, she’s shown a personalised ad

3

Ad directs user back to product page

App-to-app retargeting Browser-to-app retargeting

COMING NEXT - COOKIE-LESS RETARGETING

Leveraging user log-in data to unify a given user’s history and

optimise across devices to create a single user purchase cycle

COMING NEXT - CROSS-DEVICE OPTIMISATION

LOCATION-BASED BEHAVIORAL TARGETING

Retargeting mobile users shopping at a

retailer’s stores while in-store or after visit

Acquire in-market prospects by targeting

mobile users who visited a competitor’s store

ENHANCED CREATIVE CAPABILITIES

On tap:

banner

expands

Click here to see it in action

On button tap:

redirection

to product page

ENGAGEMENT-DRIVEN MOBILE DISPLAY RICH MEDIA BRANDING IMPACT

bv bv bv

Finger gestures Tapping Swipe between products

ENGAGEMENT-DRIVEN MOBILE DISPLAY OPTIMAL MOBILE USER EXPERIENCE

ENGAGEMENT-DRIVEN MOBILE DISPLAY IN-BANNER PRODUCT VIDEOS

SUCCESS STORY MOBILE DYNAMIC DISPLAY

3.5% PCCR (Smartphone) 0.7%-1% CTR 7.7% PCCR (Tablet)

TO SUM UP

Personalised, data-driven solutions have completely transformed desktop display.

This transformation is already beginning to have a profound impact on mobile advertising.

EXCITING TIMES AHEAD!

THANK YOU