Post on 29-Jun-2015
description
shhh! my secret pool $ales $auce
It’s not in the ingredients but in
the sales tools and processes that you use in
the perfect order = $$$
Increase your sales and make
marketing mavens out of
designers
Shhh, don’t share the secret
it’s all about the pool buying experience we
create!
It’s your job to CREATE that special experience!
A New opportunity $$$
Potential client initial
contact information is logged into
database for distribution to designer and buyers guide sent to client.
Stop throwing away your leads on a post it note
contact info sent to designer from PPO
Client information sent directly to you to contact the
minute they get off the phone.Respond ASAP to assist your client and set appointment.
Manage your leads more efficiently and increase
$ales Managing your leads
is just a click
away.
Better management means
better returns $$
$
Buyers guide emailed to new client
WOW! your opportunity with a
stunning introductory letter
or buyers guide the minute they get off
the phone.Let them explore
prior to the designers initial
visit.“Let them sell themselves”
Designer sets appointment and emails
confirmation E-card
A click away send out email
confirmation of appointment
date and time to client to remind
them
Reduce no-shows
Initial Consultation
Set date and time for followup appointment
NOW!
Ask questions, listen and take notes
digital presentation
Stunning digital presentation on why they should
choose you!
Make them feel that you are going to be
worth waiting for design
mobile presentation
Stunning digital presentation on why they should
choose you!
Take your presentation
mobile and offer FREE
presentation app and allow them to
sell themselves
Initial design concept
2D conceptual design is where
it starts.
If your going to use 2D only
make it great and add color
create 3d concept
WOW them with design and put
in all the elements and atmosphere
Make them picture
themselves in the concept and grow connected
to it3D Videos $ell......
upload video to youtube and share with client
After uploading to youtube share
video link with client and ask open ended questions to
obtain response on how they liked
pool design?You may want to email to self and forward
from you? Spam
email and share 3d videoVideo is King
posting your videos and sharing will increase your
marketing and SEO for your company and increase your
$ales
Share and your customers will
share
People view and share!
Clients will ask for a design they have seen
track your views
Link channel to website
Post to social sites
Post to Houzz, Pinterest,Facebook, Flickr, Photobucket, Instagram
The PresentationCreate your story in a stunning
presentation on an iPad
Everything you need to answer any
question
Complete digital Mobile presentation
Put your presentation in a mobile app and let clients
sell themselves
Stunning Proposal
Create a stunning
itemized price proposal for your clients
Store all proposals on lead folder
Price your project out and create proposal in Pool Pro Office
are you ready to swim?Great lets dive
into the agreement.
Another good close is “will you
trust me with your family’s
special project”?You do not have to sell if you do a spectacular job at design, education and
presentation. They will ask you to build their dream pool.
leave a spectacular brochure that stands out
from competitorsMake sure you
leave a brochure that stands out
and has information to
assist the client in choosing
YOU!
Tell Your Story!
NO GENERIC MANUFACTURERS FOLDER FREE
Make it stand out!
ARTWORK MAKES YOURS STAND OUT/ FREE PRINTING
why choose us
Your Standards
page
Enhance and make your offerings stand
out from your competitors
The best in managing their project
email follow up thank You e-cardThank them for allowing you the
opportunity after the designers proposal
From Pool Pro Office send email template in
sales process
follow up in pool pro office leads management
It is easy to manage
your leads and follow
up with clients from
Pool Pro Office
Send out email
newsletters to stay in
touch
Newsletters keep potential clients
informed on what’s new and top of mind for when
they are ready to dive in.
connect and social share to keep client
engaged
$ales $uccess
Send out Thank You e-card once you have signed
contract from Pool Pro Office
A click away
connect and social share to keep client engaged
visit project and share photo’s
Visit your clients projects
and share videos or photo’s to
show you were there and
cared about their project.
connect and social share to keep client engaged
ask for referrals
If you follow this process you will
get referrals
Ask for referrals
Newsletters are a great way to
ask for a referral
connect and social share to keep client engaged
https://www.youtube.com/watch?v=BKqc3C1q3kE
The only thing missing is the creativity in YOU and
following the process consistently
And the sound of music, kids splashing and having fun, the smell of a BBQ and a margarita!
the perfect $ales process
Clients will ask you to build their project instead of you asking them for the contract.
create a new experience!