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MC090410137 : Muhammad Soban Badar
Quiz Start Time: 07:52 PM
Time Left 90
sec(s)
Question # 1 of 15 ( Start time: 07:52:46 PM ) Total Marks: 1
Which one of the following refers to number of times the audience is exposed to an advertisement message?
Select correct option:
Reach
Frequency
Scheduling
Coverage
MC090410137 : Muhammad Soban Badar
Time Left 88
sec(s)
Quiz Start Time: 07:52 PM
Question # 2 of 15 ( Start time: 07:53:54 PM ) Total Marks: 1
Which one of the following types of advertising promotes products, services or ideas with the expectation of making a
profit?
Select correct option:
Product advertising
Commercial advertising
Non-commercial advertising
Action advertising
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MC090410137 : Muhammad Soban Badar
Quiz Start Time: 07:52 PM
Time Left 87
sec(s)
Question # 3 of 15 ( Start time: 07:55:17 PM ) Total Marks: 1
Which section of the marketing plan states: “Why a particular segment of total market is growing or declining”?
Select correct option:
Competitive Situation
Distribution Situation
Product Situation
End user situation
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MC090410137 : Muhammad Soban Badar
Quiz Start Time: 07:52 PM
Time Left 89
sec(s)
Question # 4 of 15 ( Start time: 07:56:41 PM ) Total Marks: 1
Which one of the following is NOT a component of a product?
Select correct option:
Quality
Design
Credit term
Packaging
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MC090410137 : Muhammad Soban Badar
Quiz Start Time: 07:52 PM
Time Left 88
sec(s)
Question # 5 of 15 ( Start time: 07:57:24 PM ) Total Marks: 1
Which promotion mix ingredient costs considerably more than advertising to reach one person but can provide more
immediate feedback?
Select correct option:
Publicity
Sales Promotion
Personal selling
Public relations
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MC090410137 : Muhammad Soban Badar
Quiz Start Time: 07:52 PM
Time Left 89
sec(s)
Question # 6 of 15 ( Start time: 07:58:25 PM ) Total Marks: 1
All of the following are the disadvantages of radio advertising, EXCEPT:
Select correct option:
Less Coverage
Target duplication
Overloading of ads
Mobility
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MC090410137 : Muhammad Soban Badar
Quiz Start Time: 07:52 PM
Time Left 88
sec(s)
Question # 7 of 15 ( Start time: 07:59:56 PM ) Total Marks: 1
What is the task of a copywriter?
Select correct option:
Writing ads for different media
Evaluate marketing date
Editing and re writing copy
All of these
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MC090410137 : Muhammad Soban Badar
Quiz Start Time: 07:52 PM
Time Left 89
sec(s)
Question # 8 of 15 ( Start time: 08:01:21 PM ) Total Marks: 1
Which of the following tools is mostly costly but has less per audience cost than all tools?
Select correct option:
Advertising
Public Relations
Publicity
Sale Promotion
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MC090410137 : Muhammad Soban Badar
Quiz Start Time: 07:52 PM
Time Left 89
sec(s)
Question # 9 of 15 ( Start time: 08:02:04 PM ) Total Marks: 1
Which one of the following is NOT part of a marketing plan?
Select correct option:
Allocation of resources
Identify ways to achieve targets
Provide assessment of current situation & position
Sales force opinion
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MC090410137 : Muhammad Soban Badar
Quiz Start Time: 07:52 PM
Time Left 89
sec(s)
Question # 10 of 15 ( Start time: 08:03:30 PM ) Total Marks: 1
Which one of the following components gives Vague & diffused message about product?
Select correct option:
Focused
Utilitarian
Non specific
Service scheme
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MC090410137 : Muhammad Soban Badar
Quiz Start Time: 07:52 PM
Time Left 88
sec(s)
Question # 11 of 15 ( Start time: 08:03:54 PM ) Total Marks: 1
Which one of the following is NOT an ingredient of a Promotion mix?
Select correct option:
Direct marketing
Sales promotion
Warehousing
Advertising
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MC090410137 : Muhammad Soban Badar
Quiz Start Time: 07:52 PM
Time Left 89
sec(s)
Question # 12 of 15 ( Start time: 08:05:10 PM ) Total Marks: 1
Which of the following appeals used in advertising that is directed to audience for a social cause?
Select correct option:
Rational
Moral
Emotional
Economical
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MC090410137 : Muhammad Soban Badar
Quiz Start Time: 07:52 PM
Time Left 87
sec(s)
Question # 13 of 15 ( Start time: 08:05:33 PM ) Total Marks: 1
Which one of the following is the example of interactive advertising?
Select correct option:
TV
Radio
Cable
Internet
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MC090410137 : Muhammad Soban Badar
Quiz Start Time: 07:52 PM
Time Left 89
sec(s)
Question # 14 of 15 ( Start time: 08:06:52 PM ) Total Marks: 1
Which one of the following is the limitation of TV as an advertising medium?
Select correct option:
Cost
Clutter
Fleeting message
All of the given options
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MC090410137 : Muhammad Soban Badar
Quiz Start Time: 07:52 PM
Time Left 87
sec(s)
Question # 15 of 15 ( Start time: 08:08:02 PM ) Total Marks: 1
Which of the following refers to potential audience might be exposed to the advertising message?
Select correct option:
Reach
Frequency
Scheduling
Coverage
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To get the More entertain and
Study related e-mail
Kindly visit and Join the group.
VU And COMPANY. (http://groups.google.com.pk/group/vu-and-company?hl=en)
Muhammad Soban
0333-7637637
Quiz Start Time: 08:15 PM
Time Left 88
sec(s)
Question # 1 of 15 ( Start time: 08:15:57 PM ) Total Marks: 1
There are many definitions of "Advertising". Which of the following is a key parameter to define advertising?
Select correct option:
Identifiable Sponsor
Competitive Advantage
Target Audience
Company Mission
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Quiz Start Time: 08:15 PM
Time Left 88
sec(s)
Question # 2 of 15 ( Start time: 08:16:55 PM ) Total Marks: 1
In which one of the following components, agency analyzes whether message content & presentation will perform as
desired or what changes may be required?
Select correct option:
Copy research
Media research
Market research
Distribution research
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Quiz Start Time: 08:15 PM
Time Left 89
sec(s)
Question # 3 of 15 ( Start time: 08:17:34 PM ) Total Marks: 1
A brand is a shorthand method which a manufacturer can use to identify its product as being distinctive. However, to be of
value to a customer, this depends on which of the following brand characteristics being present?
Select correct option:
Awareness
Interest
An emotional attribute
Consistency
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Quiz Start Time: 08:15 PM
Time Left 89
sec(s)
Question # 4 of 15 ( Start time: 08:18:18 PM ) Total Marks: 1
In a TV ad a celebrity tells you about the functions and utilization of a product. Which of the following appeals is used in
this advertising?
Select correct option:
Rational appeal
Emotional appeal
Moral appeal
Natural appeal
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Quiz Start Time: 08:15 PM
Time Left 89
sec(s)
Question # 5 of 15 ( Start time: 08:19:21 PM ) Total Marks: 1
Which of the following differentiates advertising from public relations?
Select correct option:
Control on creativity
Unlimited contacts with client
Paid for space or time in mass media
All of the given options
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Quiz Start Time: 08:15 PM
Time Left 89
sec(s)
Question # 6 of 15 ( Start time: 08:20:38 PM ) Total Marks: 1
Which one of the following is NOT a part of Advertising Pyramid?
Select correct option:
Attention
Desire
Need
Interest
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Quiz Start Time: 08:15 PM
Time Left 89
sec(s)
Question # 7 of 15 ( Start time: 08:21:12 PM ) Total Marks: 1
Which of the following is NOT a part of the external marketing environment?
Select correct option:
Cultural and social environment
Technological environment
Manufacturing environment
Economic environment
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Quiz Start Time: 08:15 PM
Time Left 88
sec(s)
Question # 8 of 15 ( Start time: 08:21:53 PM ) Total Marks: 1
Which one of the following is the basic purpose of marketing?
Select correct option:
Identify target customers
Identify needs and demands of customers
Identify market segment
Identify buyers and sellers
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Quiz Start Time: 08:15 PM
Time Left 89
sec(s)
Question # 9 of 15 ( Start time: 08:22:45 PM ) Total Marks: 1
In an advertisement, the verbal portion including headlines, body, and signature, is called:
Select correct option:
Layout
Script
Copy
Story Board
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Quiz Start Time: 08:15 PM
Time Left 89
sec(s)
Question # 10 of 15 ( Start time: 08:24:13 PM ) Total Marks: 1
When 'Internet' was used as a new medium for advertisement?
Select correct option:
1991
1992
1993
1990
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Quiz Start Time: 08:15 PM
Time Left 89
sec(s)
Question # 11 of 15 ( Start time: 08:24:42 PM ) Total Marks: 1
Which one of the following methods can determine the advertising budget?
Select correct option:
Competitive parity method
Rating method
Gross percentage method
Ratio method
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Quiz Start Time: 08:15 PM
Time Left 89
sec(s)
Question # 12 of 15 ( Start time: 08:25:38 PM ) Total Marks: 1
All of the following are the components of price, EXCEPT:
Select correct option:
List price
Discount
Warranties
Payment mode
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Quiz Start Time: 08:15 PM
Time Left 89
sec(s)
Question # 13 of 15 ( Start time: 08:26:16 PM ) Total Marks: 1
Posters and bill boards are the examples of:
Select correct option:
Out door Advertising
In-house Advertising
Non-Commercial Advertising
Hard Selling Advertising
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Quiz Start Time: 08:15 PM
Time Left 88
sec(s)
Question # 14 of 15 ( Start time: 08:26:31 PM ) Total Marks: 1
When 1st TV commercial was launched?
Select correct option:
1977
1979
1980
1978
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Quiz Start Time: 08:15 PM
Time Left 89
sec(s)
Question # 15 of 15 ( Start time: 08:26:51 PM ) Total Marks: 1
What are the factors that can be influenced while selecting an effective media?
Select correct option:
Product characteristics
Media objectives
Media budget
All of these
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To get the More entertain and
Study related e-mail
Kindly visit and Join the group.
VU And COMPANY. (http://groups.google.com.pk/group/vu-and-company?hl=en)
Muhammad Soban
0333-7637637