Post on 20-Jun-2015
description
1
will be at your side
You’re in trouble
and you don’t know who could help you.
Call Alfred, our butler: he knows who can solve your problem
The story, fotoromanzo style
The first time I MET ...
He'S ALESSIO, 41 Years old.A freelance. this morning he's an appointment far from the office....
his mind is working fast remembering all important points of this meeting...
today was the last opPortunity to this meeting, AND I HAVE NO MORE MY CAR.
...but right now his car has decided to die...
MA PORCA PUTT...!!!
maybe only a super-hero
could help me!
DUMN..!!!!
i've some minutes to resolve this problem ...
this is the moment to call "my personal hero"
he doesn't know anything of mechanical stuff
alfred is at the call center on the base of "my personal hero"
...hello enrico! are you ready for
engage?
this is alessio, a registered member. i need help! my car is
not working!
ok! i could arrive in 25
minutes!
hello! alfred speaking!!! how can i help you?
i'll send you a text message
to say you who's your
personal hero today!
alessio feels better, the text message is arrived
enrico is arrived...
whassssup alessio?
you have been very quickly!
nice to meet you!
my problem is the car....,
i'm not able to....don'y worry!
relax! let me have a look here!
aha! here you are!
WROOOMWROOOMMM!!!
SLAMMMBB!!
you are my hero!
thanks thanks !!!! this is also very
nice for me!!!
thank you my hero!
alessio can now go to his appointment...
hello! alfred speaking!!! how can i help you?
Who is a superhero?
3
May I be superhero?You already are.
• You are more than your day-to-day social profile
• You are really good at something people doesn’t know about
• You are part of the world you live in
• Has a secret identity
• Has a special gift
• Is at the service of the community
YOU ARE A HOUSEWIFE BUT YOU ARE ALSO A SINGER
When you meet someone, you need to have a super power. If you don't, you're just another handshake. Don't say, "Hi, I'm Don, I'm from Cleveland." Instead, try, "Hi, I'm Don, I tell stories that spread." It's not about touting yourself or coming on too strong. It's about making the introduction meaningful. If I don't know your superpower, then I don't know how you can help me (or I can help you).
Seth Godin
Who is Alfred?
4
• Alfred is our call center system, a modern and powerful neighbourhood superheroes database
• When you call Alfred our call center agents will search the database looking for the right superhero able to solve your problem
•Our agents are available 24/7 and they are the only professional figures payed by
our sponsors
Personas
Gadgeteer
The Gadget hero knows how to use really difficult and rare devices or knows really well how to use tools and to
create things by hand
Nicola offers himself for:
• Small repairs
• Teaching you how to use technological stuff
• Photographer
Superpowers:!
• Technological skills
• “Do it yourself” knowledge
Achille’s heel:!
• He doesn’t want to have to do with electric stuff
Identity in real life:
Nicola, 27,
car electrician
Alessio
Alessio is going to a business meeting but suddenly his
car stops working
He's not really into cars and engines and he's not in his
own districtAge: 41
Profession:
Freelance
HE DOESN'T KNOW WHAT TO DO
A Gadgeteer can help him!
User journey & Touchpoints
Users journey
9
Users journey and touchpoints
10
Users journey and touchpoints
11
Sponsors
Sponsors
13
Civilians
Civilians My personal heroAlfred
FREE
NEEDS
MONEY
FREE
How can we do?
We need a company
• with diffuse presence over the territory
• globally spread & well known
• interested in offering a socially positive image
• owns a Non-profit Organization
For example:
MY PERSONALHERO
MY PERSONALHERO
GADGET MY PERSONAL HERO
T-SHIRT SWEAT SHIRT
T-SHIRT SWEAT SHIRT
PANTIES
CUP
UNDER PANS
CAP
MY PERSONALHERO
MY PERSONALHERO
MY PERSONALHERO MY
PERSONALHERO
MY PERSONALHERO
MY PERSONALHERO
MY PERSONALHERO
Merchandising
14
Civilians
How else can we do?
Merchandising /2
15
Civilians
Future scenaries: people love them!
STIKERS APPLICATION MY PERSONAL HERO
STIKERS A
STIKERS C
STIKERS B THE APPLICATION WINDOW
Last but not least... credits!
Proposed, developed and prototyped by:
17
Civilians
Massimiliano Bitonto,
Laura Bustaffa,
Alessio Ricco,
Nicola Niro,
Massimiliano Trombacco,
Isabel Gomez