Post on 09-Jul-2015
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C A T H E R I N E S M I T H
‘ERUPT’
MY BRIEF
“You have been commissioned by the
Northern Echo to produce a new
magazine or newspaper product. Your
product could be in any style or genre
but must be self financed through
sales or advertising. You must also
produce your magazine for a specified
audience segment within the 16 to 25
age group.”
MEETING MY CLIENT’S AIMS; MY DECISIONS AND WHY.
• ‘Erupt’ – fast paced world of music and film
• Music/film hybrid – not many like it
• ABC1’s – alike Northern Echo
• Gender split of 55/45 (f/m) -content
• Aiming at the tribe ‘young alts’ – alternative
• Self financed – advertising
• High quality journalists and photographers
HOW I’M GOING TO APPEAL TO MY TARGET AUDIENCE
• Use formal/articulate/technological
language
• Longer sentence/paragraph lengths
• Subtle humour
• Free due to supplement
• Eye catching layouts
• Balanced text to image ratio, but more
text if necessary
• Models within age group of TA
• Techniques that my TA can identify with
• Interesting colour scheme
SECONDARY AUDIENCE
• My secondary audience; the older generation
• To appeal; ensure there’s no nudity, taboo language or
inappropriate content.
• Ensure magazine includes certain information points that
intrigue this secondary audience
CLIENT CONSTRAINTS
• I have made 5 golden rules to prevent myself from
breaking the codes monitored by the PCC
concerning accuracy, privacy, intrusion into
grief, discrimination or harassment. These rules
are…
• 1. from reliable source/check info with other info
• 2. not publish names/check info is correct/get
consent
• 3. sensitive/doesn’t include vast detail
• 4. not discriminate against people/stereotypes
• 5. not harass for info/stop when had enough
GENRE RESEARCH
• I noticed that these magazines made
use of the colour red quite frequently to
attract the target audience, they also
included a lot of emotive or powerful
imagery, with interesting fonts. Metal
Hammer, specifically, had an article
about Slipknot’s comeback; this article
contained a lot of technical language
concerned with the subject of music.
• They’re all also very eye catching, which
is an approach I will extrapolate onto my
own magazine.
AUDIENCE RESEARCH
• Young alts tribe
• Aiming towards students –supplement, ABC1’s link with this as they’re more likely to have the Northern Echo in their houses, so this coming with it will generate appeal towards younger audiences
• Mixed gender as both genders like music and film equally.
AUDIENCE VIABILITY
• I created two versions of the same double page
spread, using the same article for each but with a
different layout and different imagery.
• I got some good feedback on both of the double page
spreads…
1 2
1
Font too light
around hand
Word not
legible
Text too close
to quote insert
Good
photography
Looks professionalColour scheme
appropriate for genre
2
Too much space
Polaroid image
effect not in
keeping with
tone
Background
colour too light
Good kicker/header
Interesting layout
Active imagery
COMMERCIAL VIABILITY
• Supplement system of distribution
• Almost certain to gain readership
• Can generate a lot of revenue from
advertisers
• Cheap to print
• Can use advertising revenue on
higher quality
journalists/photographers/editors
etc. so the actual content is more
appealing
FRONT COVER DETAILS
• Header Bold black font, lowercase and positioned at the top
‘CoolveticaRg-Regular’ for header
• Imagery Active and idealistic
• Colour schemeRed, black and white – will use across all DPS’
Maybe use of other colours to make it extra eye catching in places
• Layout Explosive and active, interesting
CONTENTS DETAILS
• Fonts Sans serif
‘Avenier’ or ‘Arial’ for articles
• Imagery Explosive
• Header Same font as front cover
header
• Layout Interesting and eye
catching, yet fairly simplistic
‘INDEPENDENT YOUTUBE FILMMAKERS’ DETAILS
• Fonts Sans serif
‘Avenier’ or ‘Arial’ for articles
‘MineCrafter 3 Regular’ for header
• Imagery Fairly static – coming from the YouTubers
themselves
• Header Technological – in the style of minecraft
maybe
• Layout Structured to relate to the article
‘DO WOMEN BELONG IN THE METAL GENRE’ DETAILS
• Fonts Sans serif
‘Avenier’ or ‘Arial’ for article
‘Fiolex Girls’, ‘Savatage’ and a plan sans serif font for header OR;
‘Oblivion’ font
• Imagery Explosive
Idealistic
• Header Eye catching and interesting, use of different
fonts/colours
Two opposites for effect
• Layout Very active and explosive
Lots going on, keeping the reader interested
‘RIP – TRIBUTE TO THE BEST BAND MEMBERS OF ALL TIME’ DETAILS
• Fonts Sans serif
‘Avenier’ or ‘Arial’ for article
‘Allejo’ for header
• Imagery Active/explosive
Window to the future self
• Header Simple yet effective – the ‘RIP’ is bold and in red to
stand out more
• LayoutOrdered so the images are one of the main focal points
– yet then attract attention towards article
PRINTING COSTS
PERSONNEL COSTS
• Journalists - £12 per hour for 10 hours = £120
• Photographers - £20 p/h for 15 ½ hours = £310
• Models - £25 p/h for 15 ½ hours = £387.50
• Subeditors - £25 p/h for 21 hours = £525
• Researchers - £19 p/h for 1 hour = £19
• Lighting assistant - £20 p/h for 15 ½ hours = £310
• Make up assistant - £20 p/h for 2 ½ hours = £50
• Other - £30 p/h for 12 hours = £360
•Total: £2081.50
EQUIPMENT COSTS
• Studio space rental – £120 per day (8 hours) for 15 ½
hours = £240
• Flash lighting studio kit – included in above price
• Camera – £135 p/d for 15 ½ hours = £270
• Additional lens hire – £25 p/d for 15 ½ hours = £50
• Travel – £37 per 4 hours driving = £148
• Props – included in studio space price
•Total: £708
TOTAL EXPENDITURE
• Printing costs: £3181.7
• Personnel costs: £2081.5
• Equipment costs: £708
•TOTAL: £5971.2
ADVERTISING RATES/INCOME
• Back Cover - £840 x1
• Double Page Spread - £1500 x1
• Half Page - £560 x2
• Total Income - £5520
• This indicates I will have a loss of
£2511.2
THANK YOU.
•Please feel free to ask any
questions you may have.