My Corporate mediaHow to make media, which will infect

a stuff

Denis MisyulyaAnna EfremenkoOBKgroup NEWS+375297732716

Over 5 years:

• Вusiness-to-Personаl• Business-to-Business• Business-to-Customer• Media-to-Bussiness

Сlassification

Who is who?

Вusiness-to-PersonаlBusiness-to-BusinessBusiness-to-CustomerMedia-to-Bussiness

Tags

1 time per month, with a sponsorship money, for self-advertisement, А4 и А3, color, free distribution, modern design, our editorial stuff, on the theory of loss-making (work) as a marketing tool, specific topics for a wide range of consumers, TREND 2013-14

Evolution of corporate media, where I am the editor

To change media for survival

yesterdaytoday

Edition etc.

• 5.000• Belarus, Russia, Ukraine• 24 pages A3• color

1 vs.7

• 2 journalists• 2 style-editors• photographer• designer• editor-in-chief

Today our stuff includes:

How did we change our office?

- Everybody wants to work with us and to see yourself in the newspaper

- It’s a pleasure to give our newspaper to partners. And of course it’s a new opportunity to call them

- 50% of our newspapers sends to our potential customer

- 100% of our stuff work for word of mouth

- NEWS OBKgroup had became a corporate media which infected a stuff

What is today?

Today all 300 people from OBK office helps me to create a new issue of corporate media!

Thank everybody.

Denis MisyulyaAnna EfremenkoOBKgroup NEWS+375297732716