m.y. boutique Social Media Marketing Presentation

Post on 22-Nov-2014

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This presentation analyzes the social media strategy of a small woman's clothing boutique in Binghamton, NY. Take a look! Please leave feedback if you have any. We would love more ideas of how we can improve our strategy.

Transcript of m.y. boutique Social Media Marketing Presentation

Anna Bear Dallis Shirley Du Anna Mallette Darwin Martinez Jessica Smith

134 Washington Street

•BB Dakota•French Connection•Sevens for All Mankind•Funky Soul•Citizens for Humanity•Jack•Alternative

m.y. boutique’s project metrics

CURRENT POSITION PROJECT GOAL

344 Facebook followers

1000 Facebook followers

224 Twitter followers

500 Twitter followers

2 Yelp Reviews 10 Yelp Reviews

Specials on FB, Foursquare, & Yelp Updated Specials

•More than 400 million active Facebook users

•1.5 million local businesses active users

•Over 20 million people become fans of pages each day

•Over 5.3 billion fans on Facebook Pages

•Sixth most trafficked site in the United States

•Approximately 106,000,000 registered users

•177 million tweets per day

•600 million search queries per day

•49% of monthly Twitter users follow brands or companies

•63% of Twitter users access social networks via mobile devices

COMPARABLE STORES

COMPARISON OF FACEBOOK FOLLOWERS/LIKES

ONLY OTHER TWITTER ACCOUNT

STRATEGY

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