Vision

Be the one-stop-shop for all your online business needs

SOHOsSMBs

Create

SOHOsSMBs

Create

Create Your Website

The most advanced HTML5 website builder

Express yourself with ‘000 of genuine templates

Third-Party-Applications to complement your site

Proprietary eCommerce solution

Advanced Features for Power Users, like Dynamic Content

SOHOsSMBs

Create

Improve

Improve Your Online Presence & Get More Traffic

to Your Site

Make your site look great also on mobile via Wix Mobile

Editor

Get Smart Notifications

Site Completeness tracker

Analytics

Original content (e.g. Wix Blog, News, Success Stories)

Wix SEO Wizard

Back Office Applications for Marketing Campaigns, Local

Databases

* White Font = Part of the My Account Experience

SOHOsSMBs

Create

Improve

Manage

Manage Your Business in One Place. From Anywhere.

Centralized CMS

Permissions to your colleagues

Back Office Applications for CRM, Email Marketing,

Finances and more

Contacts Application

Billing

Manage your entire business on the go w/ Wix Mobile

Application

* White Font = Part of the My Account Experience

Roadmap

* note: ETPA 1.0 will not include ETPAs which need access to contacts

ETPAs 1.0*

Contacts (+ETPA 2.0)

My Account 2.0

Where we are today

Content

Mobile

Pros / Permis.

Premium Int.

Focus of this deck

Social

** Order is still TBD

Light CRM

My Account 2.0

Account Level Navigation

Notifications

Account Level Promotions

Key Actions

Site Level Navigation

Quick Actions

Site Completeness

Site Level Promotions

Business Apps Recommendations

Feed

ETPA + Hybrid TPAs Dashboard

Presence

Fixed & Controlled by Wix

Not Fixed:

• Can be rearranged by users

• Content is dynamic via TPAs/WixApps

My Account 2.0 - Flow

Appendix – Feed

What is a notification?

User TargetAction

SourceChannel

Notification

Others potential considertations: Incentive, Next Notification, Target Date of Completion, Actual Completion

Wix, TPAs, Contacts

e.g. Email, Editor, My Account, SMS, Mobile App Alert

e.g. Upgrade, Add App, Update Credit Card, Watch a video

e.g. TPA, Billing, Contacts, SEO Wizard, CMS, CRM, Video

Notification Sources

Objectives

• Increasing Site Completeness & Improving Site Quality• Improving Web Presence• Optimizing User Life-Time Value (Promotions/Upsell)• Reducing Passive Churn (Payment Alerts)• Alerting users on potentially negative business implications• Educating our users & Creating a more engaging experience

• Extending original value beyond basic functionality• Creating a more engaging experience• Alerting users on non-optimized business implications• Upselling opportunities• Better understand the value proposition

Wix

TPAs

Contacts

• Optimizing customer management• Streamlining business operations• On-going communication

Notification Types

Rational

Assisting you to complete your site, and guiding you throughout your life-cycle to improve your online presence, grow your audience and monetize better

Flagging important information to the user

Advice

Alert

Informative

This is more of an FYI, which is not an alert or advice; it can be sometimes the outcome of a complete action that was done after an alert/advice

Messages

Messages that the user receives from his users (e.g. via Contact Form)

Notification Mapping over User Life Time

TimeUser Reg Publish Premium Improve

Presence

GrowTraffic

Wix

Contacts

Apps

Day 1 - Illustration

Day 3 - Illustration

Day 24 - Illustration

Day 135 - Illustration

Contacts TPAs/ETPAs

Wix

Auto Ad-Hoc

UoU activities on the user site

e.g. MarketingInitiatives, Important

Announcements

e.g. Based on user activities, billing events

Our User

Queue of potential notifications (CMS?)

& triggering rules

Email Marketing Integration?,

Filtering SystemContacts &

Activities Project+ Display Rules

Notification from TPAs/ETPAs

New API ?

* Need to add a notification center so TPAs won’t flood our users

Notification types: Advice

- Advice – Assisting you to complete your site, and guiding you throughout your life-cycle to improve your online presence, grow your audience and monetize better

- Examples:

- [Site Completion] You should Publish/Connect Domain/Upgrade because of …

- [Site Completion] You should customize the text on your homepage in order to …

- [Promotion] 20% discount on unlimited package, upgrade in the next 24hr you get …

- [Promotion] You should add Google Mail to…

- [Web Presence] We have a new SEO feature to improve your site’s traffic …

- [Web Presence] Today is Valentine’s Day, it’s a great opportunity to offer …

- [Site Completion/Web Presence] You should add TPA X because of …

Notification types: Alerts

- Alerts – Flagging important information to the user

- Examples:

- [TPAs] You already used all your monthly FB campaign budget, to add more …

- [Site Completion] You published your site, but didn’t change the text in …

- [Contacts] You have 5 contacts who added…but didn’t complete their purchase…

- [Payments] We tried to connect your domain, but it didn’t work …

- [Payments] You need to update your domain information …

- [Payments] Your domain is about to expire …

- [Payments] We weren’t able to charge your credit card …

Notification types: Informative

- Informative – This is more of an FYI, which is not an alert or advice; it can be sometimes the outcome of a complete action that was done after an alert/advice

- Examples:

- [Payments] Your domain is now connected

- [Payments] Your domain was renewed successfully

- [Site Completion] Your site was published! (for the first time)

- [Site Completion] You updated all the text on your site. Congrats!

- [TPAs] You received 25 new likes since yesterday …

- [Contacts] In the past week, 23 new contacts were added …

- [Web Presence] Your SEO score improved by 250% in the past two months!

Appendix – Site Completeness

Site Completeness

- The first version should focus on the most important and basic features of site completeness that could be automatically tracked today (or relatively easily)

- For instance, we would like to get to a point where we know if a user changed each and everyone of the default text and images on his site; however, we understand that it’s not available today, so it will NOT be part of v1

- Although we will launch this experience first on my account, it will be even more relevant/important on the editor side (similar to “site history”); for this end, the design will take this vision in mind

- After considering the limitations above, taking inputs from several folks, and checking competition, these are the suggested site completeness “steps” for V1:

- Select a template (= First Save)

- Activate Contact Form (= Need to know if the user has a contact form app, and whether it was “activated”)

- Activate Social Bar (= Need to know if the user has a social bar app, and whether it was “activated”)

- Publish (= First Publish)

- Connect Domain (= Domain was connected successfully)

- Add Mailbox (= Google Mailbox was added)

- Add Online Store (= Need to know if the user has an ecommerce App)

- Add Blog (= Need to know if the user has a blog App)

- Improve SEO (= Need to know if the user clicked or actually used the SEO Wizard at least once)