MWV Innovation

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We believe packaging mattersfrom the manufacturing floor to the store shelf to the kitchen pantry

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Packaging should be more than a product “container”

100% of shoppers interact with a brand’s packaging. So every touch is an opportunity for that brand to make a connection, build loyalty and drive sales.

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Packaging innovation should be grounded in meaningful insights

Insights come from many sources – consumers, customers, retailers and markets. We build on these insights to ensure we’re solving the right problems in the right way.

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Packaging is a brand investment

Packaging is the ultimate media platform for reach and frequency. A dynamic packaging brand strategy helps define and reinforce a brand’s essence and character.

InsightsAssessing packaging needs, examining opportunities, and analyzing data and market trends to identify meaningful problems.

InspirationLeveraging our technical expertise, creativity and networks in order to choose materials, create packaging brand strategies, and develop new designs and solutions.

ImpactDelivering packaging that increases sales, enhances brands and improves people’s lives.

MWV InnovationTurning knowledge into value.

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Selecting at the shelf

Taking home the package

Storing the package

Using the package

Disposing of the package

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Packaging Touch Points Lifecycle

Insights-Centric Innovation

We discover insights, and use them to create innovative solutions which address unmet or unarticulated packaging needs.

We consider the end-to-end impact of potential packaging solutions on all relevant stakeholders.

Brand Owner

Retailer / Distributor

Consumer

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Our holistic approachto innovation

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Our Multidisciplinary Innovation Team

Packaging DevelopmentPackaging Science & EngineeringMechanical Engineering & Design

Modeling & SimulationRapid Prototyping/Scale-up

Dispensing & Delivery SystemsPharmaceutical Packaging

Security Packaging

Materials and Analytical SciencePaper ScienceCoatings SciencePolymer ScienceAnalytical Science

Innovation SystemsOpen Innovation

Innovation Project LeadershipInnovation Management

Sophisticated Data Analytics

Center for Strategy, Marketing & DesignBrand Engagement Consumer & Customer Insights Market & Competitive Intelligence Industrial & Graphic Design

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CPG experience and cross-category expertise

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Center for Packaging Innovation

58,000square feet of offices, design studio and laboratories

130 Researchers & scientists & designers

$10 millioninvestment

Global Resources• More than 65 Ph.Ds

• 1309 patents pending in 42

• 2957 patents granted in 62 countries

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Packaging Materials & Technology R&D Facility True speed to market service

48,000 square feet

5 labs

Equipment prototyping

Wood fiber development

Coatings testing

Grounded in deep market research and robust consumer insight.

Combined with a strong history of manufacturing and technical expertise, we zero in on packaging pain points and turn them into valuable solutions.

MWV Innovation

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Turning knowledge into value.