Google Confidential and Proprietary

Time for Mobile is now!

Inan ArasIndustry Manager Mobile

Google Confidential and Proprietary

Human?

Google Confidential and Proprietary

Check this out!

Google Confidential and Proprietary

Mobile Ad Formats: Search – New UI

Google Confidential and Proprietary

4

Mobile Ad Formats: Search (video)

5

Hyperlocal

2Site-Links

3

1Click-to-call

Click-to-download

Google Confidential and Proprietary

Mobile Ad Formats: Search – Location Extensions

Location Extensions with Multiple Addresses on GMM

Google Confidential and Proprietary

Mobile Ad Formats: Search - Product Extensions

Google Confidential and Proprietary

8

Display Ads Video Display Ads

Audio

Canvas

Video

Web

iTunes

Maps

App Store

Call

Social Media

Multi-PanelScrolling Canvas

Interactive Video Animated GIF

Expandable8

Mobile Ad Formats: Display – AdMob (video)

Google Confidential and Proprietary

Google Confidential and Proprietary

Relevant?

Google Confidential and Proprietary

Mobile Internet is growing faster than Desktop Internet did in the beginning

2009*2001 2003 20072008

Quelle: adapted from Ovum Estimates, Morgan Stanley Research 2009, *Forecast

0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000Desktop Internet

Mobiles Internet

2002 2004 2005 200620002009 2011* 2013*2012*2010*

GAP 8 Years

Dat

en

verk

eh

r T

B/M

on

at

In the next years there will be more Users using the internet via mobile devices than via desktop PCs.

Usage

Google Confidential and Proprietary

10%12

Google Confidential and Proprietary

Video Tesco & AXA

Google Confidential and Proprietary

14

But businesses are not keeping up with demand