Post on 18-Jan-2015
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Music Industry G322
Lesson Objectives:
To understand the key developments in the digitalisation of the music industry To examine how the changes in the music industry effect both audiences and institutions
The Contemporary Music Industry
Music Formats: Advantages and Disadvantages
Digital Timeline
1999 2011
Music Industry G322Proliferation:a rapid and often excessive spread or increase
PortabilityThe ability to take something everywhere and anywhere
ConvergenceThe ability to have multi functions in one device
Why are these examples of convergence?
What significance does the continuing development of digital media technology have for audiences and institutions?
Level 4: How has digitalisation effected audiences and institutions:
Use the terms:ProliferationPortabilityConvergence in your answer
Consider- Production, Consumption, Distribution and MarketingGive some evidence to support your points
PointEvidenceExplain
Level 3: What are the pros and cons of the digitalisation of music for both audiences and institutions?
PointExplain
Research an UK based independent record label that will be your case study for the exam:
Where are they based? Who set them up? What music do they specialise in and who are the target audience for this label?
Music Industry G322
What significance does the continuing development of digital media technology have for audiences and institutions?
Access to wider range of music
Easy to share/store
Portable nature of music consumption
Proliferation of music- listen to all the time
Audiences can become producers
More demand for music due to