Mumsnet techmums social media share

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Mumsnet social media session at Honda

Transcript of Mumsnet techmums social media share

Social Media Savvy

With @Dr_Black +

Pascal Wheeler

Sue my story

how I represent myself on social mediadifferent channels, which is good for what?

success storiessetting up profiles

what to write about? who am I?

what do people want to hear?maintaining a presenceexploiting opportunities

what next?

PascalGeneral security + the world today

Online securityPrivacy

Social networks and online privacyPasswords

viruses, malware etcphishing

keeping kids safevirus protection

Facebook and other social media settingsBeing SMART online

Introduce yourself to your neighbour:

who are you?what do you want from today?

Be ready to introduce your neighbour to the group

Who are you?What is your story?What is your brand?

Be authentic what does that mean for you?

have a strategy: who is your audience?

what message do you want to get across?

who are the key influencers you want to engage?

Social media stories

Find an interesting social media story that resonates for you.

Read up on it then get ready to tell the class about it

#twicket #tweetbike

build networksjoin preexisting networks

meet up IRL too

be engaging/entertaining what might that look like for you?

combine channels which channels are best for what you want

to achieve?

When opportunity strikes, go for it!

What might those opportunities be for you?

Questions?

Thank you

Social media stories:

Gillian McKeith has no PhD

http://www.zenbuffy.com/2010/07/gillian-mckeith-has-no-phd/

Paul Clarke’s #tweetbike:

http://paulclarke.com/honestlyreal/2009/06/the-tweetbike/

http://news.bbc.co.uk/1/hi/talking_point/8093595.stm

http://www.socialmedium.co.uk/blog/riding-out-the-tubestrike-on-the-tweetbike/

#twicket

http://johnpopham.wordpress.com/2011/05/01/the-story-of-twicket/

Trafigura/Carter Ruck

http://www.theguardian.com/media/2009/oct/13/trafigura-tweets-freedowm-of-speech

Who are you?What is your story?What is your brand?

have a strategy: who is your audience?

what message do you want to get across?

who are the key influencers?

Be authentic what does that mean for you?

be engaging/entertaining what might that look like for you?

pay forward

combine channels which channels are best for what you want to achieve

build networksjoin preexisting networks

meet up IRL too