Post on 24-May-2015
description
The multicultural social media & communications world
with an emphasis on Asian Americans Presented by Corin Ramos, APR
Walson Communications@corinramos
corin@walsonpr.com
Asian Pacific Americans in U.S. 14,013,954: AA population in U.S.
At least 24: Number of ethnic groups
At least 56: Number of languages
Chinese: Biggest group by language spoken (After English and Spanish, it is the most widely spoken language in the U.S.)
Biggest group by nationality: Chinese
Source: U.S. Census Bureau 2006 Survey
Today, there are more than 800 traditional Asian-American media organizations, a growth of more than 300% since 1990.
Multicultural population in OC
16.05% Asian
0.33% Pacific Islander
1.72% African American
0.38% Native American
14.32% Other races
2.44% Two or more races
32.89% Hispanic
30.49% Foreign born
Source: U.S. Census Bureau 2006 Survey
MULTICULTURAL CASE STUDY: National
Fibromyalgia AssociationInstead of developing one-time, separate multicultural communications/social media campaigns, make them part of your larger marketing strategy.
MULTICULTURAL CASE STUDY: National
Fibromyalgia AssociationInstead of developing one-time, separate multicultural communications/social media campaigns, make them part of your larger marketing strategy.
Your Multicultural Pitch
“The Orange County resident is the first Indian American to be named a federal judge in the Central District of California and the second in U.S. history, according to the federal court.”
Ethnicity
Ethnicity/gender
Highest ranking
“First’s” – foreign born
“First’s” – U.S. born
Multicultural Social Media: B.Y.O.C. (Bring Your Own
Culture)
AgePolitical affiliationReligionSexualityNational and regional originEconomic statusMilitary servicePhysical size
Social Media Use by Ethnic Populations – Facebook
Weekly
0
10
20
30
40
50
60
70
80
Asian
Black
Hispanic
Percentage of Twitter Users
0
10
20
30
40
50
60
70
80
90
Asian
Black
Hispanic
White
Source: everywhereallthetime.com
MULTICULTURAL RESOURCES
Source: everywhereallthetime.com
New America Media http://newamericamedia.org/
Maraming Salamat!
Corin Ramos, APRWalson CommunicationsTwitter.com/corinramoscorin@walsonpr.com
714-970-2268
The OC BlendExaminer.com: (Search for Corin Ramos, OC Ethnic Community)