MSC Eco Cruise Fantasia, 1- 5 November 2011

INTERNATIONAL EVENT – BIO & ECO WORLD

- is a display of innovative products and services for a sustainable lifestyle

- is the first Eco Fashion Week in Europe

EXPO GREEN GLOBALEXPO GREEN GLOBAL

FROM 1 TO 5 NOVEMBER on board MSC Fantasia - MSC ECO CRUISES

PhilosophyPhilosophy

Italy and the world have a great need fora common visioncommon vision:- A new alliance between quality and lifestyle- A link between citizens and good policy- A dialogue between institutions and enterprises

The green economygreen economy is an important part of this vision: to combine ecology and economy is a bigopportunity to build a sustainable society,ensuring economic and social progress.

The ScenarioThe Scenario

The themes and the culture have been present onthe Eco and Bio international scene for over 20

years.

From 2009 to 2010 Eco and Bio consumption have recorded an increase of 35% higher than any other sector.

Increase of 45% in investments in thecompanies in the green economy in Italy havedeveloped tens of thousands of small and medium-sized companies with this vocation.

Economic objectivesEconomic objectives

Providing an international showcase for Providing an international showcase for companiescompaniesthat produce Biological and Ecological Products, that produce Biological and Ecological Products, and give them the opportunity to meetand give them the opportunity to meet international distributorsinternational distributorsand direct clients fromand direct clients from mormoree than 30 countries. than 30 countries.

Provide opportunities for young designers to Provide opportunities for young designers to createcreatetheir fashion collections with Ecotheir fashion collections with Ecoand recycled materials.and recycled materials.Through fashion and beauty, promote anThrough fashion and beauty, promote anEco and Bio Lifestyle and Culture.Eco and Bio Lifestyle and Culture.

Cultural objectivesCultural objectives

Educating the public to make eco-friendly choices also for their holidaysand promote eco-tourism.

The communication objectivesThe communication objectives

Involve the media tomotivate people aroundthe world on issues ofenvironmental sustainability andSocial responsibility

.

The exhibition areaThe exhibition area

EXPO GREEN GLOBALis open to companies from all market sectors for Italian and international services,for the presentation ofGreen Eco and Bio products and activities.

The spaces for The spaces for exhibitorsexhibitors

The spaces for fashion shows The spaces for fashion shows runways runways

Market SectorsMarket Sectors

””Green” and recyclable products and servicesGreen” and recyclable products and services

• Organic, natural food • Cosmetics• Textiles• Products of alternative medicine / vitamins and supplements• Herbs and aromatherapy• Health - Fitness - Yoga - Nature Spa• Green house and family products• Furniture and furnishings• Eco Fashion and Accessories• Eco Paper• Publishing• Ecological design and green building• Innovative technologies• Hybrid and electric cars• Destinations of Eco tourism

Events and SeminarEvents and Seminar

A continuous series of moments of communication and entertainment:

• Eco and Organic Products Exhibitions (International Market B2B, B2C)

• Tastings of Organic Cuisine • Eco Fashion Shows• Presentation of Eco Designers • Eco and Bio Seminars• Workshop for children on Eco Design• Models Course• NLP Course with Vincenzo Fanelli• Entertainment on board and tours of the cities' Ecology-related

and and Bio world • Auctions for Charity

Events and EntertainmentEvents and Entertainment

Some events in particular:

Eco Fashion WeekThe first eco fashion week in Europe:a showcase for the most famous designers and an opportunity foryoung designers to present their collections made withenvironmentally friendly and recycled materials

Miss Pure Beauty Competition for professional models (Next Topmodels)

Eco-friendly travel - To educate andpromote the choice for eco-tourism

Green Global Awards. During a gala, the audiencewill vote on the companies, products, designers, models that bestexpressed their ecological vocation

The public The public

GLOBAL GREEN EXPO is open to guests ofMSC Fantasia

(more than 3000 passengers3000 passengers).

A public aware of the ecological issuesand prospective buyers of the exhibitors products.

The cruiseThe cruise

GenoaBarcelonaPalma de MallorcaAjaccioGenoa

TheThe Mediterranean Cruise on MSC FantasiaMediterranean Cruise on MSC Fantasia Departure:Departure:Mon 01 NOV Genova....17:00 Mon 01 NOV Genova....17:00 Tue 02 NOV Barcelona13:00 - Tue 02 NOV Barcelona13:00 -

20:00 20:00

Fri 9 NOV Genoa 09:00....Fri 9 NOV Genoa 09:00....

Wen 03 NOV Palma de Mallorca 08:00-17:00Wen 03 NOV Palma de Mallorca 08:00-17:00 Thu 04 NOV Ajaccio 13:00-19:00 Thu 04 NOV Ajaccio 13:00-19:00

Participating countriesParticipating countries

Italy, France, Spain, Bulgaria, Finland, Switzerland, Germany, Austria, Luxembourg, Lichtenstein, UK, USA, Mexico, Russia, Ukraine, Japan, China, India, Thailand, Korea,

Dubai (UAE), Brazil, Venezuela, Greece, Holland, Hungary, Estonia, Romania, Poland, Macedonia, Turkey, Israel,Lebanon, Australia etc…

The communication of Expo Green Global The communication of Expo Green Global

• Conference with Presentation of the Event -releases in the participating countries (at Genoa on 27.10.2011)

• Promotion of the event in each country,participanst through Local travel agencies

• Promotion of Competition for the Miss Pure Beauty in various Italian regions, through the media and travel agencies

The communication of Expo Green Global The communication of Expo Green Global

TVTV- Hosted talk shows and television

programs in various participating countries- TV reports about the event- Special Gala Event on TVin many participating countries

RadioRadio- Ad in the participating countries

The communication of Expo Green Global The communication of Expo Green Global

Internet and social networkingInternet and social networking

www.expogreenglobal.com website of the event with spaces for

sponsorsand exhibitors

Communication materialsCommunication materials - A luxury magazine-catalog of the event- Stickers, flyers, posters- Invitations for the press conferences- Invitations for guests of the ship

The communication of Expo Green Global The communication of Expo Green Global

PR – Press OfficePR – Press Office

- Editorials before and after the event- Interviews on board (participants from 30+ countries)

An opportunity for An opportunity for

EXHIBITORS EXHIBITORS SPONSORS SPONSORS MEDIA PARTNERMEDIA PARTNER

The communication of Expo Green Global The communication of Expo Green Global

EXHIBITORSEXHIBITORS

• Promotion of their products• Direct contact with consumers (samplings)• Tastings, retail• Meeting with international distributors

The communication of Expo Green Global The communication of Expo Green Global

SPONSORSSPONSORS

• International visibility• Presence of all materials• Exhibition space• Availability for seminars and conferences • 24 hours on MSC Multi Media Advertising • National television stations in 30+ countries• SKY, FOX, FTV International• Award on stage for the sponsors• Distribution of advertising materials

The communication of Expo Green Global The communication of Expo Green Global

MEDIA PARTNERMEDIA PARTNER

• Presentation of their editorial products• Exclusive interviews with international personalities• Presence of logo on promotional materials,banners, multimedia, displays, etc.

And many other opportunities in the studiedcollaboration.

Media partnerMedia partner

              

PromotersPromoters&&

OrganizersOrganizerswww.expogreenglobal.cominfo@expogreenglobal.com

Albena Petrova + 39 3454770644Albena Petrova + 39 3454770644Franco Guglielmelli +39 3391212401Franco Guglielmelli +39 3391212401

MSC FANTASIA ECO CRUISE MSC FANTASIA ECO CRUISE www.msccrociere.itwww.msccrociere.it

Some of the events in the last few years beginning Some of the events in the last few years beginning withwith THE ECLIPSE THE ECLIPSE organized by organized by SCENT modelSCENT model