“ MS Dhoni“

as a Brand

Brand Ambassador“A Brand Ambassador is someone who, at the most basic level, represents a brand in a positive way. It is the duty of a Brand Ambassador to express the message of a company to consumers or people who would gain something from learning about the brand being advertised”

Characteristics of brand ambassador in general

• A thorough knowledge about the product• Friendly and outgoing• Speak about the brand to the general public , friends , etc• Desire to perform and the get good name to the brand• Should be able top appeal to the human aspects of the

product

How to choose a brand ambassador

• Depends on business’s core values• Reputed person• Based on their public image and their

individual traits

Motives behind endorsing a celebrity

• Instant Brand Awareness and Recall.• Celebrity values define, and refresh the brand image.• Celebrities add new dimensions to the brand image.• Instant credibility or aspiration PR coverage• Convincing clients.

Successful brand !! S=P* D*AV --the multiplier effect

Where S is a successful brand,P is an effective product.D is Distinctive Identity and AV is Added values.

MS Dhoni

A tribute given by Sports star magazine

• malleable personality• coping with challenges• willing to change • firmly rooted to that fierce desire of winning• respects the seniors • giving others enough breathing space in the Indian dressing

room• heart to admit his mistakes

• emotional intelligence and fierce personal pride to guide a team

Dhoni ‘s market value on Redif

Quotes from MSD• “I am not the one to make big statements in press

conferences,”• ”Our record at home is something that we can be really

proud of. It is a big achievement for us but it does not mean that we can relax a bit”

(after winning 2011 IPL)

• ”He is a real cool customer. It seems nothing can put him under pressure. Whatever the situation, he is always under control. The best thing about his captaincy is he backs the newcomers a lot. He makes sure that every player gets enough chance to prove himself. It's very important. Much like Dada. Most of the senior players in the current team started under Dada”

Few of the Brand Endorsments of MS Dhoni

A Few Examples

YAMAHA FZ

JOHN ABRAHAM• SPORTY• TRENDY• PASSIONATE FOR BIKE• STORNG• YOUNG

PRODUCT• FOR YOUTH• STYLISH• POWER

REEBOKBIPASHA BASU/

M S DHONI

• FIT• HEALTHY• PERFECT BODY• SPORTS PERSON

PRODUCT

• FOR FITNESS• FOR HEALTH

CONCIOUS• SPORTS SHOE

SONY VAIO

KAREENA

• BEAUTIFUL• SLIM• LIGHT WEIGHT• ZERO FIGURE• STYLISH

PRODUCT

• SLIM• LIGHT WEIGHT• STYLISH• SLEAK

PEPSIRANBIR KAPPOR /

DEEPIKA

• YOUNG• STYLISH• ENERGETIC• CHOICE OF YOUTH

PRODUCT

• FOR YOUNG PEOPLE• ENERGETIC

LUX

KATRINA / ASH

• FAIR• SOFT SKIN• BEAUTIFUL• BEAUTY ICON

PRODUCT

• FAIRNESS SOAP• FEMALE PRODUCT

THUMS UP

AKSHAY KUMAR

• STRONG• ADVENTROUS• DARING

PRODUCT

• STRONG• FOR STRONG PEOPLE

Thank You