ResidentialResidential Metal Roofing Metal RoofingYour Next Big Opportunity in Home Improvement

December 4, 2008

Looks Great. Lasts Great. Builds Great Businesses.

Metal roofing today is where vinyl siding

was 20 years ago…a growth market poised to take off for first movers.

Metal Roofing Now

Looks Great. Lasts Great. Builds Great Businesses.

Residential metal roofing share has

tripled since 1998 and now exceeds 10

percent in replacement applications

Looks Great. Lasts Great. Builds Great Businesses.

Metal roofing contractors report gross margins of

60 percent or even more

Looks Great. Lasts Great. Builds Great Businesses.

Metal roofing is available in a wide range of styles and

colors that look great and last many years

longer than other roofing materials.

Homeowners love the product!

Looks Great. Lasts Great. Builds Great Businesses.

Metal roofing is ideally suited to take advantage

of the movement to “green” products

Looks Great. Lasts Great. Builds Great Businesses.

In the next few minutes, we’ll show

you how to take advantage of this

great business opportunity by

working with the MRA.

Market Size

Metal Roofing Market Share

3.50%

6.33%

7.92%

7.18%

9.76%

5.37%

2.00%

5.00%

8.00%

11.00%

1998 2003 2004 2005 2006 2007

Metal Roofing Demand (Squares)

14,844,171

12,518,756

13,381,20813,211,816

13,046,254

10,934,369

9,757,284

8,000,000

9,000,000

10,000,000

11,000,000

12,000,000

13,000,000

14,000,000

15,000,000

16,000,000

2003 2004 2005 2006 2007 2008 2009

CONSUMERS

MetalRoofing.com

Find a Contractor

MRAManufacturers

ROOFING CONTRACTORS

LeadRetrieval

ContractorTool Kit

Online Advertising

TV andRadio

Consumer Magazine

PR and Promotions

CONSUMER SALES

Investment Grade Roofing:A Unifying Idea

MetalRoofing.com as a TargetOver $2M/yr. Drive Consumers Online

MRA Contractor Member Benefits

• National Marketing Program—a proven success

• www.metalroofing.com—over 1.3 million visitors per year

• Contractor Referrals—a steady flow of leads

• Training DVD Library—all facets of your business

• Contractor Toolkit—Marketing templates and “how to” lists

• Co-op Materials—television, radio, print, direct, on-site signage

• Contractor Segmentation Kit—50,000 “metal favorable” households in your marketing area

• AppliCAD Software Discounts—significant savings

Realtor Radio Lifetime Radio

National Print Ads

Media Impressions Continue to RiseMedia Impressions Continue to Rise

• 2006 Impressions: 28 million

• 2007 Impressions: 90 million

• 2008 Impressions: 112 million

• 2009 Impressions: 230 million!

MRA’s PR Attracts a Lot of Attention

MRA Earned Media Impressions

214,112,399

114,080,993

138,789,215

-

50,000,000

100,000,000

150,000,000

200,000,000

250,000,000

2005 2006 2007

The MRA Works!• MRA programs send

over 1.3 million people a year to metalroofing.com

• Research shows that 43 percent of those who use Find a Contractor have a metal roof installed within 1 year

• MRA Contractors are succeeding!

• Most importantly, new Dodge/McGraw Hill data shows metal market share has reached 9.8% and crossed 10% in re-roof applications

Now Is The Time

• Tremendous growth opportunity• Add a new revenue stream to your existing business• A natural “next step” for your current customers• A steady stream of leads from the MRA• Strong national support to grow the market• Local programs to help you build your business

• It’s all there for you, with the MRA

Current Manufacturer MembersCurrent Manufacturer Members