Post on 07-Aug-2015
@suzzicks
Types of Mobile Sites
mDot Responsive Design Selective Serving Single Page App
Rel=“Alternate”
Rel=“Canonical”
@suzzicks
Desktop Is the Default Canonical
Responsive/Dynamic Serving App Deep LinkingmDot Site
CANONICAL TO DESKTOP
@suzzicks
Honor the Integrity of the Canonical
Internal Links
Self-Referencing Canonicals
XML Sitemap301 Redirects
Server Rules
@suzzicks
Settings that Impact Mobile Search
Chrome vs.Google Now
Location& Privacy
Androidvs. iOS
LoggedIn or Out
@suzzicks
Fundamental 4/21 Changes
Desktop Crawl is for Content & Desktop Rendering is Canonical
• For mDot Sites
• For Responsive Design & Selective Serving
• In App Indexing & Deep Linking
Mobile Crawl focuses on Rendering Rather Than Content
• Need CSS & JS to Render
• Rendering is about UX
• Hidden Text & Links are Devalued
@suzzicks
Improving Page Speed with Images
Sprites File Size ResponsiveImages.org
Image Server
Quality: 85%
Width: 300px
Quality: 70%
Width: 150px
Quality: 326 PPI
Width: 200px
@suzzicks
Other Recent Changes to the SERPFe
atur
ed
Answers
Aggregations
Interactions
Easy
to
See
Packs
Cards
Carousels
Expansion Information
Sem
anti
c Natural Language
Compound Search
Entity Understanding
@suzzicks
What Might Indicate Mobile Intent?
1. Voice Search/Natural Language
2. Searches for Apps
3. Local/Map Search
4. News Search
5. Shopping Search
6. Video Search
7. Image Search
8. Find Phone Numbers
9. Music Download Search
10.Media Download Search
11.Fact Search
12.Function Search
13.Search Device
14.Social Interaction
@suzzicks
Answer Doubles
“Lois Lane is a fictional character appearing in comic books published by DC Comics. Created by writer Jerry Siegel and artist Joe Shuster, the character first appeared in Action Comics #1 (June 1938). Lois Lane is an award-winning journalist and the primary love interest of Superman.”
@suzzicks
Crumb Trail Url Formatting
Westword > news >photos-ten-best-park…
denver.cbslocal.com >top-lists top-pla…
Yelp > search >Find_loc=Denver,+CO
www.denver.org >denver-parks
@suzzicks
Crumb Trail Url Formatting
Yankee Candle > mobile
Bath & Body Works > family
Anthropologie > candles > home-candle
Search for:“Scented Candle”
@suzzicks
Android Deep Linking User Experience
Google’s Deep Linking case studies: https://developers.google.com/app-indexing/case-studies
@suzzicks
Google Require Website Parity to Rank Deep Links
“Google will be considering "high quality" apps to be a positive ranking factor in mobile search.”-Mariya Moeva (Google Webmaster Trends Analyst, SMX West 2015)
WebApp
@suzzicks
PPC Results Taking Up More Room on Mobile
• click-to-call
• star ratings
• app icons
• links for directions
• ad extensions
• These could be more of a threat to SEO moving forward
@suzzicks
Thanks!
Cindy Krum
cindy@mobilemoxie.com
Call: 720-231-7277
Twitter: @Suzzicks