#SMX #33C @justin_freid
Finding The Optimal Channel Sequence
Moving Your Audience
Through Their Purchase Path
#SMX #33C @justin_freid
• Justin Freid • @justin_freid • Vice President Of Emerging
Media At CMI/Compas • SEO, SEM and Social
#SMX #33C @justin_freid
Each User Has Their Own Path
#SMX #33C @justin_freid
What Matters To Your Business, May Not Matter To Someone Else’s
#SMX #33C @justin_freid
Each Channel Plays A Unique Role
#SMX #33C @justin_freid
Its Our Job To Move Them Along Their Path
#SMX #33C @justin_freid
What Your Marketing Is Doing Now
#SMX #33C @justin_freid
What It Should Be Doing
#SMX #33C @justin_freid
You Need To Knock These Down
#SMX #33C @justin_freid
Where Do You Start?
#SMX #33C @justin_freid
Step 1: Understand Your Conversion Path
#SMX #33C @justin_freid
Step 2: Understand Your Audience
#SMX #33C @justin_freid
Step 3: Understand Your Audience’s Media Consumption Behaviors
#SMX #33C @justin_freid
Step 4: How Can Your Marketing Effect The Purchase Path?
#SMX #33C @justin_freid
Step 5: Determine The Optimal Paths
#SMX #33C @justin_freid
5 Ways To Optimize Your Conversion Path
#SMX #33C @justin_freid
Understand Intent
#SMX #33C @justin_freid
If Content Is King, Context Is Queen
#SMX #33C @justin_freid
Your Creative Should Adapt To The Situation
#SMX #33C @justin_freid
Understand Each Customers Value
#SMX #33C @justin_freid
Understand The User’s Place In Their Path
#SMX #33C @justin_freid
Understand The User’s Place In Their Path
It’s Our Jobs As Marketers To Move Targets Along Their Path
#SMX #33C @justin_freid
SEE YOU AT THE NEXT #SMX
THANK YOU!