MOVIE

MARKETING

PRESENTATION OUTLINE• Introduction• what is Pre release movie marketing• After release marketing• 7 P’S of movie marketing• SWOT analysis of movie marketing• Movie marketing key challenges• Movie marketing strategies

MOVIE MARKETING

Movie marketing is also known as movie advertising and movie promotion.

Marketing of a movie is as critical as that of a brand.

Marketing ensures that films get a grand opening.

PRE RELEASE MOVIE MARKETING

• What is Pre Release Movie Marketing?

• Movie industry largely depends on the audience for its revenue.

• More revenues to make money out of a movie than just its box office earnings. DVD releases, music launch, etc.

• Movie promos form an image or perceived quality of the movie in consumers mind.

• Effectively pushes the audiences to the theatres.

Ratings

1st day review/collection

Free tickets

Rumors

AFTER RELEASE MARKETING

Pre Release Movie Marketing

MOVIE MARKETING THE TYPES OF MEDIA USED CURRENTLY

7P’S OF MOVIE MARKETING

7P’S OF MOVIE MARKETING Product Price Promotion Place People Physical Evidence Process

SWOT ANALYSIS MOVIE MARKETING

MOVIE MARKETINGKEY CHALLENGES

Good Scripts

Ticket Prices

Clubbed movies

PROBLEMS ASSOCIATED WITH MOVIE MARKETING

Risky business

Piracy

Huge marketing

budget

Theatrical trailer

Official website

Press junket

Behind the scene clips

Publicity stunt

MOVIE MARKETING STRATEGIES