ConfidentialConfidential

Most Common MistakesFound on Facebook Fan Pages –

Don't Get CaughtMay 15, 2012Paperly

888.30.PAPERjay@paperly.comwww.Paperly.com

The Leading Direct Sellerof Personalized Stationery & Gifts

Confidential

Paperly Won 2 ETHOS Awards

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http://www.dsa.org/press/press_releases/?fa=view&docID=4951

• Awards were designed to identify and promote products & programs that show direct selling at its best

• iPhone Case for Product Innovation: Accessories

• Cutting Boards for Product Innovation: Home

Confidential

May: Bonus Hostess Rewards

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www.paperly.com/pdf/Paperly_Bonus_Hostess_Rewards_May2012.pdf

• Hostesses can earn bonus Hostess Credits – up to an additional $25 free!

Confidential

Highlights from Tomorrow’s “Paperly Clips”

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• Father's Day/Teacher/Graduation gifts• Paperly winning 2 ETHOS awards• June's Hostess Promotion• Teaser about "Holiday Pre-Sale" in July

Update your welcome message and contacts!

Confidential

Free Shipping

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• Spend at least $100 & we will ship the order direct to the customer for free

• This will NOT continue perpetually

www.paperly.com/pdf/Paperly_Free_Shipping_Jan2012.pdf

Confidential

Paperly’s Book Club: May 31

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• To provide a catalyst for all of us to read, learn and share with others

• “Be a Party Plan Superstar: Build a $100,000-a-Year Direct Selling Business from Home” by Mary Christensen

• Paperly will reimburse $5 of your purchase price

Confidential

Paperly Marketing Portal

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• 3 new templates are being uploaded– Yard sign– Postcard– Vertical banner

• We will continue to add new products regularly

Confidential

Paperly’s Consultant Survey

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• Thank you to everyone that participated• Early results are being analyzed

• Next step: Customer Survey

Confidential

Thursday’s Opportunity Call

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• A wonderful way to start or continue the conversation with potential teammates

• 30-minutes, no cost/no obligation• 5-10 minutes of Q&A• Each 3rd Thursday of the month• Registration is required: www.Paperly.com/info

Confidential

My Challenge to You!

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• I have personally challenged you…• By the end of May

– Conduct 4 parties, and– Participate in 2 multi-vendor events, and– Offer the Paperly opportunity to 6 people

Rise to the challenge. I know you can!

ConfidentialConfidential

Tonight’s Topic:Most Common Mistakes

Found on Facebook Fan Pages –Don't Get Caught

ConfidentialConfidential

Common Fan Page Mistakes, Don’t Get Caught

And, what you can do to increase engagement.

Susan@TheSavvySolopreneur.com 12

Confidential

A Little About the Savvy Solopreneur

Susan@TheSavvySolopreneur.com 13

• Lives on the coast of NC• Background in Public Relations• IBM Consultant – Business

Transformation and Processes• 8 Years Direct Sales experience

– BeautiControl– Park Lane– Heritage Makers

Susan Hand

Confidential

Susan@TheSavvySolopreneur.com 14

Confidential

Common Fan Page Mistakes Can be Part of Your Problem

Not Responding to Comments Fan Page Neglect Missing Call to Action Careless Surfing Failing to Track Where Else Can They Find You

Susan@TheSavvySolopreneur.com 15

Confidential

Susan@TheSavvySolopreneur.com 16

NO PLANNO PLAN

Confidential

The “Fan Page 3”

Susan@TheSavvySolopreneur.com 17

Confidential

What’s Your “E” Factor?

Susan@TheSavvySolopreneur.com 18

Why you’re not being seen in newsfeeds

Why you’re not being seen in newsfeeds

Confidential

There is a way to fix your “E”

• Increase Visibility

• Save Time

• Guaranteed to Increase Engagement

Susan@TheSavvySolopreneur.com 19

Confidential

5 x 5 Success Formula

Social Platforms to Include

1. Facebook Pages2. Blogs3. Forums4. LinkedIn, Twitter or other social platforms5. Other

Things to Remember

1. Use sites where your “ideal” client is likely to be found

2. Make sure the sites are well established and active3. The objective is to join in on the conversation and be

noticed, NOT SELL4. Your profile image, name and contact information

should be consistent5. Always include your fan page and website url6. Track and make adjustments

Susan@TheSavvySolopreneur.com 20

• 5 Community Interactions• 5 Days a Week

• 50 mins / dayIt’s All About Commenting / Sharing

Confidential

Susan@TheSavvySolopreneur.com 21

My 5x5 Plan for Engagement

My 5x5 Plan for Engagement

Blo

gs

Foru

ms

Face

book

Tw

itte

rO

ther

May TargetsDirect Sales Association

Party Plan Divas

Jennifer Fong

Mari Smith

Work at Home Moms

Plan and track your progress with a simple spreadsheet

Automate using tools like Post Planner and Hootsuite

Use a timer!

Plan and track your progress with a simple spreadsheet

Automate using tools like Post Planner and Hootsuite

Use a timer!

Confidential

Fan Care Instructions:

• Acknowledge the fact that they took time to visit your page– “Like” comments

• “Listen” and find out what they want– Ask questions– Track FB Insights– Constantly tweak, find your sweet spot

• Then give them more

Susan@TheSavvySolopreneur.com 22

Confidential

Susan@TheSavvySolopreneur.com

www.TheSavvySolopreneur.com

www.FB.com/EasyFanPages or SavvySolopreneur

Susan@TheSavvySolopreneur.com 23

Thank You,

Susan!

Confidential

June’s Hostess Promotion

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• Throughout June, Hostesses can apply their Hostess Credits towards both free products and a Starter Kit… a “Double Dip”

www.paperly.com/pdf/Paperly_Double_Dip_June2012.pdf

Confidential

Remember My Challenge

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• By May 31– Conduct 4 parties– Participate in 2 multi-vendor events– Offer the Paperly opportunity to 6 people

Rise to the challenge. I know you can!

ConfidentialConfidential

Jay Rudmanjay@paperly.com | www.paperly.com

888.30.PAPER | 773.661.1357

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Paperly888.30.PAPERjay@paperly.comwww.Paperly.com

Questions?