more choices

less trust

JUSTINE SOUTHALL

Time Inc. UK

Where has all

the trust gone?

What the world

needs now

• TRUST

• TRANSPARENCY

• MEASUREMENT

• CONTEXT AND

RELEVANCY

DISTRIBUTION

“WE ARE WHERE THE

AUDIENCE ARE”

REACH:

Total weekly reach ave. Jan-June mag & web

1.47m

309k

print

2.3m

monthly

web

unique

users

2.5m

social

51k

events

PARTNERSHIPS

THINK SMART LOOK AMAZING

DISTRIBUTION• Brand footprint: 6.2 million

• UK no. 1 premium fashion magazine on UK newsstand

• New premium distribution strategy via Fabled

PRINT

Readership – 556,000

Total ABC – 153,045

UK news – 89,550

UK subs – 31,555

Actively purchased – 120,699

Bulks and frees – 22,468

DIGITAL• Global UUS – 2.8 million• Global PVS – 11.4 million

SOCIAL• Facebook – 1.6 million• Instagram – 76,500• Twitter – 286,400• Pinterest – 701,183

NEWSLETTERS• Newsletter subs – 64,824• Solus newsletter – 76,092

EXPERIENTIAL• Events – 2,569

DISTRIBUTION

@fabledbeautyco

• 10,000 copies per month

• Shop and online store

• Highly targeted and engaged audience

Thanks for listening