Presented by:

Paul Habig, SankyNet

Sarah Alexander, Food & Water Watch

Eric Rardin, Care2@Care2Team #C2Webinar

Critical Tactics to Boost Your Fundraising

in 2013

Monthly Donors, Social Media, and

Cross-Channel Integration:

about

Citizens use Care2 for:

Starting or signing petitions

Volunteering

Donating $

Spreading news

Commenting on blogs

Starting group (organizing)

Joining nonprofits

Nonprofits use Care2 for:

Recruiting Donors & Supporters

Traffic/Branding/Awareness

Advocacy

Building Facebook fan base

Meet our Presenters

@Care2Team #C2Webinar

Paul HabigExecutive VP & Creative DirectorSankyNet

Sarah AlexanderDeputy Organizing DirectorFood & Water Watch

State of Integrated FundraisingDramatic shift towards online giving

Typical nonprofit now receives 10%-25% of income online

Many charities seeing 30%-40% of direct mail recipients making their gifts online

55% of current Facebook users are over 45

Facebook’s growing at the fastest rate among over-50 demographic

State of Integrated Fundraising

2/3 of major donors report looking at a charity’s website before giving.

State of Integrated Fundraising

Why Integration?

Coordination of channelsSame message, different mediums

Increases response rate

Increases average gift

Increases long-term value of donors

Why Integration?

Include Facebook ‘share’ and ‘like’ buttons in all emails

Building Social Media into email and website

Building Social Media into email and websiteMake sure content is sharable throughout your website

Building Social Media into email and websiteCreate social media contests and partnerships

Building Social Media into email and website

Use social media to increase brand awareness

Tell the story of your organizations history with the Timeline

Investigating without annoying

Methods for determining which people on your email list are on Facebook – without annoying them!

Manually search for high-dollar donors

Use Facebook insights to see your demographic

Use Twitter tools to identify most influential followers

Social media appending

Engage on Facebook, convert in email

Engage followers with mission-specific content

Integrate social media based fundraising messages to coordinate with email campaigns

Use email campaigns to convert

Facebook Advertising

Use Facebook ads to drive action on your site (or Care2)

Increase your likes

Promote your fundraising posts

Use Facebook in general to drive traffic

Don’t forget that Care2 can help drive traffic too!

A Funnel for ConversionCreate an email series that engages your supporters on why they originally joined your email list

Create a Funnel for Conversion

Begin with the story

Find non-donation ways to engage

Video is a powerful tool!

A Funnel for Conversion

Use a powerful e-appeal for your first conversion

Resend a week later to reiterate

A Funnel for Conversion

Follow up with telemarketing with your warmest leadsTest a monthly vs. single ask on the phone

Converting supporters to Monthly Giving

Find the appropriate segments to try and covert (not a one-size-fits-all)

Integrate on all channels

Be “creative” with your approach

Premiums work sometimes

Reinforce the message on social media

What else will 2013 bring?

Movement across channels will accelerate and integration will be more important than ever.

What other fundraising/marketing channels will emerge, especially for a high value long-term channel?

We must be nimble…to embrace the future while not losing sight of what we already know.

Food & Water Watch

1) Get Your House In Order

2) Bring The Right People Together

3) Build Your Systems

4) Always Be Recruiting

5) Guide People through a series

7) Meet People Where They’re At

8)Append Data!

9) Have a testing plan

10) Monitor Results and Adapt

You Can Start Today

Pull together a meeting of people in your organization that are involved in your “channels”

Make a list of things that you’re already doing that you could integrate

Start small, but build up to a plan for better integration and testing by the end of the year.

thank you! questions? contact us!

Paul Habigphabig@sankynet.com@paulhabig

Sarah Alexandersalexander@fwwatch.org@sarahatfww

Eric Rardinericr@care2team.com@care2team