Monitor Social? Nope. Social Leads. Yup.

Aseem Badshah Founder & CEO of Socedo @aseemb

@aseemb

Use social media to drive new leads and sales.

@aseemb

Broadcast Reactive Engagement

ProactiveOutreach

Marketing & PR Customer Service Sales & BizDev

@aseemb

@aseemb

@aseemb

BioBio

Interest SignalsInterest Signals

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• Job Title (VP)• Company (Microsoft)• Profession (Marketing)• Interests (Hiking)• Location (Seattle)

Bio Criteria

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• Competitors• Events• Keywords / Hashtags • Influencers• Articles

Interest Signals

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@aseemb

@aseemb

Get contact information:

•Start a conversation•Send them to gated content

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• Follow• Favorite• ReTweet• Like• Share• View

Light Touch

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• Use the lead’s name• Ask a question• Use context

Medium Touch

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• LinkedIn InMail• Direct Call• Email• FB Message

Heavy Touch

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@aseemb

@aseemb

Leads Discovered

Review for Relevancy

Tweet is Favorited

1 hr. Later

Lead is Followed

Lead Follows

Back1 hr. Later

Direct Message is Sent

Did they respond or

fill out form?

@aseemb

@aseemb

aseem@socedo.com

blog.socedo.com

@aseemb