Monetizing Your Website

in the Face of Ad Blocking

86.6million Americans

will use an ad blocker in 2017.

Source: US Ad Blocking to Jump by Double Digits This Year, eMarketer

The industry needs to acknowledge that we have ad blocking and think about why readers are using it. “

The industry needs to acknowledge that we have ad blocking and think about why readers are using it.

They’re using it because the advertising experience has become disruptive.

“

The industry needs to acknowledge that we have ad blocking and think about why readers are using it.

They’re using it because the advertising experience has become disruptive.

As publishers, we need to find out what kind of content they want and deliver it.

“

The industry needs to acknowledge that we have ad blocking and think about why readers are using it.

They’re using it because the advertising experience has become disruptive.

As publishers, we need to find out what kind of content they want and deliver it.

It’s taking the bold decision to respect and understand the message that they’re sending which is: ‘I just want the content that I’m looking for.’

“

The industry needs to acknowledge that we have ad blocking and think about why readers are using it.

They’re using it because the advertising experience has become disruptive.

As publishers, we need to find out what kind of content they want and deliver it.

It’s taking the bold decision to respect and understand the message that they’re sending which is: ‘I just want the content that I’m looking for.’

“

Nicholas Sennegon, The Economist

$27 billionin revenue

By 2020, ad blocking will cost digital publishers

Source: 2016 Juniper Research study

…I think there's a lack of education that advertising drives revenue for the websites, which drives employment for the people that produce meaningful content, which is read by the audiences.

“

…I think there's a lack of education that advertising drives revenue for the websites, which drives employment for the people that produce meaningful content, which is read by the audiences.

It's kind of an evil cycle we're in and it is a concern for us because it limits our means of getting in front of that individual with a meaningful message.

“

…I think there's a lack of education that advertising drives revenue for the websites, which drives employment for the people that produce meaningful content, which is read by the audiences.

It's kind of an evil cycle we're in and it is a concern for us because it limits our means of getting in front of that individual with a meaningful message.

“

Dominik Majka, MediaCom Canada

As ad blocking continues to grow in popularity, how can digital publishers grow revenue?

AAM suggests the following 4 ways to monetize websites

in the face of ad blocking

1 Ask users to turn off ad blockers.

1 Ask users to turn off ad blockers.

Yes, just ask.

1 Ask users to turn off ad blockers.

When Forbes.com asked, 42% of their visitors agreed to turn off the software.

1 Ask users to turn off ad blockers.

When Forbes.com asked, 42% of their visitors agreed to turn off the software.

Why?

1 Ask users to turn off ad blockers.

When publishers explain the financial importance of advertising to readers and promise limited or noninvasive advertising, readers listen.

2 Introduce a subscription model.

2 Introduce a subscription model.

Instead of asking readers to turn off ad blockers, ask them to subscribe to access your quality content.

3 Focus on native and sponsored content.

3 Focus on native and sponsored content.

Supplement traditional advertising with revenue from paid content that aligns with your site’s editorial content.

4 Consider adding affiliate links.

4 Consider adding affiliate links.

Receive a fee from advertisers by linking to their sites.

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For more on ad blocking and other issues plaguing digital media: