Post on 09-Jul-2020
ASH MAURYA@ashmaurya
ash@spark59.comPracticeTrumpsTheory.com
MODULE 2 - LESSON 8PUTTING IT TO PRACTICE: LEANSTACK
ash
No TPS reports.
“The mistake other people make is that they simply copy our tools and process and expect similar results.”
- Jeffrey Liker, The Toyota Way
Business Model
Generation>>Business
ModelValidation
What is Lean Stack?
What is Lean Stack?
1. Lean Canvas2. Lean Dashboard3. Experiment Reports
What is Lean Stack?
1. Lean Canvas2. Lean Dashboard3. Experiment Reports
WHY
What is Lean Stack?
1. Lean Canvas2. Lean Dashboard3. Experiment Reports
SUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTS
KEY OBJECTIVE ACTIVE EXPERIMENTS COMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 4
5 6 7 8
EXPERIMENT QUEUE
9 10 11 121 2 3 4
13 14 15 165 6 7 8
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?
SUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTS
KEY OBJECTIVE ACTIVE EXPERIMENTS COMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 4
5 6 7 8
EXPERIMENT QUEUE
9 10 11 121 2 3 4
13 14 15 165 6 7 8
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when? HOW
SUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTS
KEY OBJECTIVE ACTIVE EXPERIMENTS COMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 4
5 6 7 8
EXPERIMENT QUEUE
9 10 11 121 2 3 4
13 14 15 165 6 7 8
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?
EXPECTEDOUTCOMES
ACTUALOUTCOMES
SUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTS
KEY OBJECTIVE ACTIVE EXPERIMENTS COMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 4
5 6 7 8
EXPERIMENT QUEUE
9 10 11 121 2 3 4
13 14 15 165 6 7 8
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?
EXPECTEDOUTCOMES
ACTUALOUTCOMES
SUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTS
KEY OBJECTIVE ACTIVE EXPERIMENTS COMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 4
5 6 7 8
EXPERIMENT QUEUE
9 10 11 121 2 3 4
13 14 15 165 6 7 8
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?
Milestones
SUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTS
KEY OBJECTIVE ACTIVE EXPERIMENTS COMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 4
5 6 7 8
EXPERIMENT QUEUE
9 10 11 121 2 3 4
13 14 15 165 6 7 8
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?
SUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTS
KEY OBJECTIVE ACTIVE EXPERIMENTS COMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 4
5 6 7 8
EXPERIMENT QUEUE
9 10 11 121 2 3 4
13 14 15 165 6 7 8
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?
SUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTS
KEY OBJECTIVE ACTIVE EXPERIMENTS COMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 4
5 6 7 8
EXPERIMENT QUEUE
9 10 11 121 2 3 4
13 14 15 165 6 7 8
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?
3 YEARS FROM NOW
2,000 CUSTOMERS
1.5 YEARS FROM NOW
200 CUSTOMERS
8 WEEKS FROM NOW
20 CUSTOMERS
SUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTS
KEY OBJECTIVE ACTIVE EXPERIMENTS COMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 4
5 6 7 8
EXPERIMENT QUEUE
9 10 11 121 2 3 4
13 14 15 165 6 7 8
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?
Strategy
SUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTS
KEY OBJECTIVE ACTIVE EXPERIMENTS COMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 4
5 6 7 8
EXPERIMENT QUEUE
9 10 11 121 2 3 4
13 14 15 165 6 7 8
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?
OCT 1
10 customers
3 YEARS FROM NOW
2,000 CUSTOMERS
1.5 YEARS FROM NOW
200 CUSTOMERS
8 WEEKS FROM NOW
20 CUSTOMERS
SUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTS
KEY OBJECTIVE ACTIVE EXPERIMENTS COMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 4
5 6 7 8
EXPERIMENT QUEUE
9 10 11 121 2 3 4
13 14 15 165 6 7 8
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?
OCT 1
10 customers
3 YEARS FROM NOW
2,000 CUSTOMERS
1.5 YEARS FROM NOW
200 CUSTOMERS
8 WEEKS FROM NOW
20 CUSTOMERS
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
SUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTS
KEY OBJECTIVE ACTIVE EXPERIMENTS COMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 4
5 6 7 8
EXPERIMENT QUEUE
9 10 11 121 2 3 4
13 14 15 165 6 7 8
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?
RunningExperiments
What is Lean Stack?
1. Lean Canvas2. Lean Dashboard3. Experiment Reports
EXPERIMENT REPORT
Background
Author:Title: Created:
Details
Falsifiable Hypotheses
Validated Learning
Results
Lean Stack by Spark59.com
Next Action
EXPERIMENT REPORT
Background
Author:Title: Created:
Details
Falsifiable Hypotheses
Validated Learning
Results
Lean Stack by Spark59.com
Back
Next Action
Declare your expected outcome.
Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome]
How will you setup this experiment?
[DATE][NAME][TITLE]
What are you trying to learn or achieve? Enter your qualitative/quantitative data.
Summarize your learning from the experiment.[VALIDATED or INVALIDATED]
What’s the next experiment?
SUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTS
KEY OBJECTIVE ACTIVE EXPERIMENTS COMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 4
5 6 7 8
EXPERIMENT QUEUE
9 10 11 121 2 3 4
13 14 15 165 6 7 8
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?
SUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTS
KEY OBJECTIVE ACTIVE EXPERIMENTS COMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 4
5 6 7 8
EXPERIMENT QUEUE
9 10 11 121 2 3 4
13 14 15 165 6 7 8
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?
3 YEARS FROM NOW
2,000 CUSTOMERS
1.5 YEARS FROM NOW
200 CUSTOMERS
8 WEEKS FROM NOW
20 CUSTOMERS
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
SEP 1
80% CLOSE RATE
EXPERIMENT REPORT
Background
Author:Title: Created:
Details
Falsifiable Hypotheses
Validated Learning
Results
Lean Stack by Spark59.com
Next Action
EXPERIMENT REPORT
Background
Author:Title: Created:
Details
Falsifiable Hypotheses
Validated Learning
Results
Lean Stack by Spark59.com
Back
Next Action
Declare your expected outcome.
Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome]
How will you setup this experiment?
[DATE][NAME][TITLE]
What are you trying to learn or achieve? Enter your qualitative/quantitative data.
Summarize your learning from the experiment.[VALIDATED or INVALIDATED]
What’s the next experiment?
EXPERIMENT REPORT
Background
Author:Title: Created:
Details
Falsifiable Hypotheses
Validated Learning
Results
Lean Stack by Spark59.com
Next Action
EXPERIMENT REPORT
Background
Author:Title: Created:
Details
Falsifiable Hypotheses
Validated Learning
Results
Lean Stack by Spark59.com
Back
Next Action
Declare your expected outcome.
Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome]
How will you setup this experiment?
[DATE][NAME][TITLE]
What are you trying to learn or achieve? Enter your qualitative/quantitative data.
Summarize your learning from the experiment.
[VALIDATED or INVALIDATED]
What’s the next experiment?
B
U
I
L
D
EXPERIMENT REPORT
Background
Author:Title: Created:
Details
Falsifiable Hypotheses
Validated Learning
Results
Lean Stack by Spark59.com
Next Action
EXPERIMENT REPORT
Background
Author:Title: Created:
Details
Falsifiable Hypotheses
Validated Learning
Results
Lean Stack by Spark59.com
Back
Next Action
EXPERIMENT REPORT
Background
Author:Title: Created:
Details
Falsifiable Hypotheses
Validated Learning
Results
Lean Stack by Spark59.com
Back
Next Action
Declare your expected outcome.
Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome]
How will you setup this experiment?
[DATE][NAME][TITLE]
What are you trying to learn or achieve? Enter your qualitative/quantitative data.
Summarize your learning from the experiment.
[VALIDATED or INVALIDATED]
What’s the next experiment?
What are you trying to achieve?
EXPERIMENT REPORT
Background
Author:Title: Created:
Details
Falsifiable Hypotheses
Validated Learning
Results
Lean Stack by Spark59.com
Next Action
EXPERIMENT REPORT
Background
Author:Title: Created:
Details
Falsifiable Hypotheses
Validated Learning
Results
Lean Stack by Spark59.com
Back
Next Action
EXPERIMENT REPORT
Background
Author:Title: Created:
Details
Falsifiable Hypotheses
Validated Learning
Results
Lean Stack by Spark59.com
Back
Next Action
Declare your expected outcome.
Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome]
How will you setup this experiment?
[DATE][NAME][TITLE]
What are you trying to learn or achieve? Enter your qualitative/quantitative data.
Summarize your learning from the experiment.
[VALIDATED or INVALIDATED]
What’s the next experiment?
Declare your expected outcomes
EXPERIMENT REPORT
Background
Author:Title: Created:
Details
Falsifiable Hypotheses
Validated Learning
Results
Lean Stack by Spark59.com
Next Action
EXPERIMENT REPORT
Background
Author:Title: Created:
Details
Falsifiable Hypotheses
Validated Learning
Results
Lean Stack by Spark59.com
Back
Next Action
EXPERIMENT REPORT
Background
Author:Title: Created:
Details
Falsifiable Hypotheses
Validated Learning
Results
Lean Stack by Spark59.com
Back
Next Action
Declare your expected outcome.
Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome]
How will you setup this experiment?
[DATE][NAME][TITLE]
What are you trying to learn or achieve? Enter your qualitative/quantitative data.
Summarize your learning from the experiment.
[VALIDATED or INVALIDATED]
What’s the next experiment?
How will you setup this experiment?
EXPERIMENT REPORT
Background
Author:Title: Created:
Details
Falsifiable Hypotheses
Validated Learning
Results
Lean Stack by Spark59.com
Next Action
EXPERIMENT REPORT
Background
Author:Title: Created:
Details
Falsifiable Hypotheses
Validated Learning
Results
Lean Stack by Spark59.com
Back
Next Action
EXPERIMENT REPORT
Background
Author:Title: Created:
Details
Falsifiable Hypotheses
Validated Learning
Results
Lean Stack by Spark59.com
Back
Next Action
Declare your expected outcome.
Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome]
How will you setup this experiment?
[DATE][NAME][TITLE]
What are you trying to learn or achieve? Enter your qualitative/quantitative data.
Summarize your learning from the experiment.
[VALIDATED or INVALIDATED]
What’s the next experiment?
How long will this experiment run?
SUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTS
KEY OBJECTIVE ACTIVE EXPERIMENTS COMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 4
5 6 7 8
EXPERIMENT QUEUE
9 10 11 121 2 3 4
13 14 15 165 6 7 8
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?
SUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTS
KEY OBJECTIVE ACTIVE EXPERIMENTS COMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 4
5 6 7 8
EXPERIMENT QUEUE
9 10 11 121 2 3 4
13 14 15 165 6 7 8
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?
3 YEARS FROM NOW
2,000 CUSTOMERS
1.5 YEARS FROM NOW
200 CUSTOMERS
8 WEEKS FROM NOW
20 CUSTOMERS
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
SEP 1
80% CLOSE RATE
EXPERIMENT REPORT
Background
Author:Title: Created:
Details
Falsifiable Hypotheses
Validated Learning
Results
Lean Stack by Spark59.com
Next Action
EXPERIMENT REPORT
Background
Author:Title: Created:
Details
Falsifiable Hypotheses
Validated Learning
Results
Lean Stack by Spark59.com
Back
Next Action
Declare your expected outcome.
Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome]
How will you setup this experiment?
[DATE][NAME][TITLE]
What are you trying to learn or achieve? Enter your qualitative/quantitative data.
Summarize your learning from the experiment.
[VALIDATED or INVALIDATED]
What’s the next experiment?
B
U
I
L
D
M E A S U R E
SUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTS
KEY OBJECTIVE ACTIVE EXPERIMENTS COMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 4
5 6 7 8
EXPERIMENT QUEUE
9 10 11 121 2 3 4
13 14 15 165 6 7 8
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?
SUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTS
KEY OBJECTIVE ACTIVE EXPERIMENTS COMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 4
5 6 7 8
EXPERIMENT QUEUE
9 10 11 121 2 3 4
13 14 15 165 6 7 8
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?
3 YEARS FROM NOW
2,000 CUSTOMERS
1.5 YEARS FROM NOW
200 CUSTOMERS
8 WEEKS FROM NOW
20 CUSTOMERS
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
SEP 1
80% CLOSE RATE
EXPERIMENT REPORT
Background
Author:Title: Created:
Details
Falsifiable Hypotheses
Validated Learning
Results
Lean Stack by Spark59.com
Next Action
EXPERIMENT REPORT
Background
Author:Title: Created:
Details
Falsifiable Hypotheses
Validated Learning
Results
Lean Stack by Spark59.com
Back
Next Action
Declare your expected outcome.
Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome]
How will you setup this experiment?
[DATE][NAME][TITLE]
What are you trying to learn or achieve? Enter your qualitative/quantitative data.
Summarize your learning from the experiment.
[VALIDATED or INVALIDATED]
What’s the next experiment?
B
U
I
L
D
M E A S U R E
L E A R N
EXPERIMENT REPORT
Background
Author:Title: Created:
Details
Falsifiable Hypotheses
Validated Learning
Results
Lean Stack by Spark59.com
Next Action
EXPERIMENT REPORT
Background
Author:Title: Created:
Details
Falsifiable Hypotheses
Validated Learning
Results
Lean Stack by Spark59.com
Back
Next Action
EXPERIMENT REPORT
Background
Author:Title: Created:
Details
Falsifiable Hypotheses
Validated Learning
Results
Lean Stack by Spark59.com
Back
Next Action
Declare your expected outcome.
Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome]
How will you setup this experiment?
[DATE][NAME][TITLE]
What are you trying to learn or achieve? Enter your qualitative/quantitative data.
Summarize your learning from the experiment.
What’s the next experiment?
B
U
I
L
D
M E A S U R E
L E A R N
ValidatedWhat is the next experiment to run?
EXPERIMENT REPORT
Background
Author:Title: Created:
Details
Falsifiable Hypotheses
Validated Learning
Results
Lean Stack by Spark59.com
Next Action
EXPERIMENT REPORT
Background
Author:Title: Created:
Details
Falsifiable Hypotheses
Validated Learning
Results
Lean Stack by Spark59.com
Back
Next Action
EXPERIMENT REPORT
Background
Author:Title: Created:
Details
Falsifiable Hypotheses
Validated Learning
Results
Lean Stack by Spark59.com
Back
Next Action
Declare your expected outcome.
Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome]
How will you setup this experiment?
[DATE][NAME][TITLE]
What are you trying to learn or achieve? Enter your qualitative/quantitative data.
Summarize your learning from the experiment.
What’s the next experiment?
B
U
I
L
D
M E A S U R E
L E A R N
Invalidated
EXPERIMENT REPORT
Background
Author:Title: Created:
Details
Falsifiable Hypotheses
Validated Learning
Results
Lean Stack by Spark59.com
Next Action
EXPERIMENT REPORT
Background
Author:Title: Created:
Details
Falsifiable Hypotheses
Validated Learning
Results
Lean Stack by Spark59.com
Back
Next Action
EXPERIMENT REPORT
Background
Author:Title: Created:
Details
Falsifiable Hypotheses
Validated Learning
Results
Lean Stack by Spark59.com
Back
Next Action
Declare your expected outcome.
Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome]
How will you setup this experiment?
[DATE][NAME][TITLE]
What are you trying to learn or achieve? Enter your qualitative/quantitative data.
Summarize your learning from the experiment.
What’s the next experiment?
B
U
I
L
D
M E A S U R E
L E A R N
InvalidatedWhy did the experiment fail?- 5 Whys root cause analysisWhat is the next experiment?
SUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTS
KEY OBJECTIVE ACTIVE EXPERIMENTS COMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 4
5 6 7 8
EXPERIMENT QUEUE
9 10 11 121 2 3 4
13 14 15 165 6 7 8
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?
ActualProgress
SUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTS
KEY OBJECTIVE ACTIVE EXPERIMENTS COMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 4
5 6 7 8
EXPERIMENT QUEUE
9 10 11 121 2 3 4
13 14 15 165 6 7 8
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?
OCT 1
$20,000 MRR
3 YEARS FROM NOW
2,000 CUSTOMERS
1.5 YEARS FROM NOW
200 CUSTOMERS
8 WEEKS FROM NOW
20 CUSTOMERS
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
SUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTS
KEY OBJECTIVE ACTIVE EXPERIMENTS COMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 4
5 6 7 8
EXPERIMENT QUEUE
9 10 11 121 2 3 4
13 14 15 165 6 7 8
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?
OCT 1
$20,000 MRR
3 YEARS FROM NOW
2,000 CUSTOMERS
1.5 YEARS FROM NOW
200 CUSTOMERS
8 WEEKS FROM NOW
20 CUSTOMERS
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
1,000100%
ACQUISITION
80080%
ACTIVATION
40050%
REVENUE
20050%
RETENTION
20025%
REFERRAL
SUCCESS METRICS CURRENT METRICS
PROBLEM/SOLUTION FIT PRODUCT/MARKET FIT SCALE
Lean Dashboard Lean Stack by Spark59.com
How is your customer funnel performing?Identify your current stage.List out customer lifecycle (AARRR) metrics.
EXPERIMENTS
KEY OBJECTIVE ACTIVE EXPERIMENTS COMPLETED EXPERIMENTS
BUILD MEASURE LEARN
1 2 3 4
5 6 7 8
EXPERIMENT QUEUE
9 10 11 121 2 3 4
13 14 15 165 6 7 8
How will you determine if this is a problem worth solving?What is your early validation criteria?How many customers does that represent?By when?
How will you determine if you have built something enough people want?What is your revenue goal?How many customers does that represent?By when?
How will scale your business model?What is your engine of growth?What is your revenue goal?How many customers does that represent?By when?
Determine right action, right time.What are your riskiest assumptions or leaps of faiths?What is your next significant goal?How will you get there?By when?
OCT 1
$20,000 MRR
3 YEARS FROM NOW
2,000 CUSTOMERS
1.5 YEARS FROM NOW
200 CUSTOMERS
8 WEEKS FROM NOW
20 CUSTOMERS
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
AUG
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
JUL 30
EXPERIMENT TITLE
JUL 27
EXPERIMENT TITLE
AUG
EXPERIMENT TITLE
AUG
EXPERIMENT TITLE
AUG 3
EXPERIMENT TITLE
EXPERIMENT TITLE
EXPERIMENT TITLE
1,000100%
ACQUISITION
80080%
ACTIVATION
40050%
REVENUE
20050%
RETENTION
20025%
REFERRAL
It’s time to act on your big idea.Validate and grow your business idea with advice from top business model coaches and lean experts.
Ash Maurya | Author, Running Lean | Founder, Spark59 | @ashmaurya
Life is too short to build something nobody wants…