A little less conversation,

a little more (marketing) action.

Elvis

2020 is a year of challenges, with unprecedented curveballs thrown our way. Like others around the world, the Zee Jay team is making the best of the situation, and we’re optimistic about what lies ahead.

All of us are grateful for the productive and positive working relationships we’ve forged with our clients, partners and project teams. In the spirit of shared commitment to helping you outperform your individual and company goals, now and in times to come—we thank you.

Warm regards,The Zee Jay Team

My socks may not match, but my feet are warm.

Maureen McCullough

ZEE JAY’S FOCUS IN THE COMING MONTHS:

Ц Encourage ecosystem thinking by connecting clients with one another, and enhancing our podcast, blog and ebooks with content from real world, front-line marketing practitioners.

Ц Enable clients to get more value from their data via integrations and visualization to core marketing technologies already in operation.

Ц Extend automation upstream into the planning and budgeting processes to better *run* marketing and create abilities to understand the impact of rapid changes.

Ц More deeply thread digital assets through the content supply chain, and seamlessly apply to the customer experience.

Ц Transform marketing operations with agile or Agile, meeting you where you are.

©2020 Zee Jay Digital, all rights reserved. ZeeJayDigital.com

Modernizing Marketing for a Digital World

From The Zee Jay Blog | zeejaydigital.com/blog

Changing delivery channels

Maximum relevancy via micro

campaigns

Rapid response content

Changing product

tastes

Rapid adoption of

consumer technology in new segments

Integrated technology stack

Manage blurred personal & professional boundaries

Remote work & asynchronous collaboration

Orchestrated workflow & visibility into assets

Omni-channel distribution

Agile planning & team design

MARKETING LEVERS REMAIN CONSTANTWHILE BUYERS’ NEEDS EVOLVE

FROM TRAGEDY TO TRANSFORMATION: MARKETING LEADS THE CHARGENo one saw it coming. But in retrospect, marketing leaders have been preparing for years. Corporate marketing and in-house agencies are ahead of the Covid-19 curve, having already taken steps toward digital transformation to deliver personalized customer experiences at scale amidst constant change.

YOUR 2020 IMPERATIVE: UNIFY KEY PERFORMANCE METRICS (AFTER ALL, YOU HAVE ALL THE TECH YOU NEED)For most companies, marketing solutions are driving performance as intended. People are using agile process to get more done. But something big is missing. What’s lacking are unified metrics to enable rapid adjustments and continuous investment tweaks to customer touch points. Collecting, measuring and analyzing information across platforms is critical to keeping pace.

info@ZeeJayDigital.com

Valued Partners

Case Study | zeejaydigital.com/case-studies

INTEGRATING WORKFRONT WITH CORE MARKETING SOLUTIONS, MAINTAINING COMPLIANCEFresenius Medical Care North America chose Workfront as its work management system of record in 2019. Working closely with Zee Jay Digital, FMCNA extensively streamlined its work intake and the execution of efficient workflows for its team of 90+ marketers supporting multiple business lines.

Marketing leaders, creatives, account managers, developers, and the folks who manage budgets. Listen to what these and other real-world marketers have to say about their every day.

Good Morning Marketing is a podcast series by Zee Jay Media, uncovering challenges of modernizing marketing in the digital age. Go to ZeeJayDigital.com/podcast.