Post on 11-Jan-2017
According to a recent Gartner study, the cloud is being increasingly relied on as a vehicle for agile, scalable and elastic solutions. To build competitive advantage and cut costs, leaders need to constantly adapt their strategies to leverage cloud capabilities1
BUSINESS PROCESS FIRST
ARCHITECTURE MATTERS
FOCUS ON USER EXPERIENCE
ADOPTION WITH EFFICIENCY
DATA INSIGHTS DRIVE CHANGE
KNOWLEDGE IS POWER
2 Gartner “Cloud Computing to Drive Digital Business” 2015
53% of business owners say keeping customers happy is their
top priority 2
§ A sound business process is the cornerstone for scalability & growth…and happy customers
§ Writing a business case will focus the objective and goals for your deployment, putting you on a path for success
§ If you need a major transformation, don’t be afraid to take it one step at a time
2 Salesforce “What’s Really Driving Business Growth in 2016” 2016
BUILDING BLOCKS No one builds a bridge without the right foundation. CRM needs the
same support. So when you achieve the explosive growth you
are looking for, there are no missing pieces.
HIRE AN EXPERTThere is a reason there are so many
Salesforce training classes out there. Some elements of an implementation require a
professional who is certified to do the job. Really.
PLAN FOR THE FUTUREIf you know in the next year you want to integrate an ERP tool,
build a mobile app, launch a new product…keep it in mind as you are building out your org. Planning for growth will pave the way for your
future.
ASSESSCapture the experience-based insights, perceptions and perspectives on the services you deliver from the people that count
ENVISIONDifferentiate your user experience by addressing their unique needs and wants, while reinforcing your brand, your strategy and your value
ENACTDevelop a roadmap on how and when to deliver on your vision and, most importantly, determine how to put the customer at the center of all metrics, decisions and design.
3Forrester “How to Transform your Business into a Customer Experience Powerhouse” 2016
The adoption game is simple, when the efficiency gain is obvious. Who doesn't want more free time?
”If you build it, they will come”… sometimes that old adage is not so simple. Turn your users into raving fans, by delivering more of what they want and less of what they don’t
Build a killer backend on your Salesforce machine, just keep the complicated stuff behind the scenes, where it belongs
average increase in agent productivity 4
47%
4 Salesforce “The Salesforce Advantage” 2016
Some business owners love data, some are scared by it. Once you see the power of knowing the pulse of your business - whenever and where ever you want, there is no other option. Having actionable data insights at your fingertips mean that you know when to spend time on things that are most important, and also when you need to change directions
Define KPIs so you know what’s important to drive business forward
Leverage social tools to be informed when things start veering of course and take immediate action
Find new opportunities for business growth by highlighting where you’re falling short
If you think you don’t have the time or money to invest in training and enabling your team, think again.
Customers who consistently invest in training report over 80%ROI on their Salesforce investment. 5
5 Salesforce, www.salesforce.com 2016
§ If you are worried about having the right training resources to get the job done, consider working with a Salesforce Partner
§ Ensure that anyone administering your Salesforce is certified and up to date on new releases and features
§ If you don’t want to employ a full-time admin, consider a Managed Service Plan