BIG DAYS PROMOTION (MODERN TRADE)

PREPARED BY –AJIT SARKAR

ABM – MARKETING (Modern Trade)

BIG DAYS PROMOTIONAL DATE

• STARTING DATE- 23/1/2016• LAST DATE OF PROMOTION- 26/1/2016

BIG BAZAAR HYPER STORE (Delhi/Ncr)• BIG BAZAAR – RAJORI GARDEN• BIG BAZAAR- WAZIRPUR• BIG BAZAAR- INDERLOK• BIG BAZAAR- ROHINI (M2K)• BIG BAZAAR- VASANT KUNJ• BIG BAZAAR (FOOD BAZAAR)- RAJENDER PLACE• BIG BAZAAR- V3S NIRMAN VIHAR• BIG BAZAAR- MAYUR VIHAR EXT.• BIG BAZAAR- GIP NOIDA• BIG BAZAAR- EDM GHZ• BIG BAZAAR- CHAUDHARY MALL GHZ.• BIG BAZAAR- ADITYA MALL GHZ.• BIG BAZAAR- AMBIENCE MALL GURGAON• BIG BAZAAR- SAHARA MALL GURGAON• BIG BAZAAR- OMEX MALL SOHNA ROAD • BIG BAZAAR- GRAND MALL FARIDABAD.• BIG BAZAAR- MAHAGUN GHZ.• BIG BAZAAR- SHIPRA MALL GHZ• BIG BAZAAR- ROHINI 2• BIG BAZAAR- SPACE MALL GURGAON

promotional product during Big days

• PICKLES.• SNACK SAUCE.

OBJECTIVE IN BIG DAYS

• PROTECT/EXPAND SHELF SPACE.• STRENGTHEN BRAND EQUITIES

THROUGH EXCELLENT MERCHANDISING AND VISIVILITY PROMOTION.

• BUILD MORE CUSTOMR AND SALES.

PRIORITIES IN BIG DAYS

• R - RANGE• S - SPACE & STABILITY• V - VISIBILITY• P - PROMOTION• I - IMPACT• G - GROWTH IN SALES.

Whereas advertising gives a reason to buy, Promotion BY

PROMOTERS gives an incentive to buy.

push strategy

• Since it is at the last point where the consumer is often at the point of buying, the additional incentive makes a last ditch effort to convert the customer on to the incentives brand

Promotional benefit

• Trade

• Consumer

Trade promotion

• Liquidating heavy inventories• Persuade Big bazaar to carry stock, carry

more than usual stock, promote brand.

Consumer Promotion

• Stimulate purchase• Induce trial• Create new users• Increase repurchase from occasional

customers• Reward loyal customers

Essential Elements for an Effective BIG DAYS Promotional Program

• Promoters and Merchandiser must be Active part of an overall plan and work with passion.

• Every Brand must have a promotion objective and a strategy statement.

• Specialized professional & product selling skill and knowledge must be applied to promote the product..

Final Considerations• promote Tops Pickle and Snack sauce product .• Sale more and incline your sales curve with Team.• It is very easy to lose the promotional gains made

if your effort of activity has not been effective in retaining new customers. So the product has to speak for itself.

• The objective of the big days promotion is to Create New users and make our brand with value customer.

HOME WORK FOR VISIBILITY BEFOR BIG DAYS

BIG BAZAAR-Mayur Vihar Ext.

BIG BAZAAR-EDM

BIG BAZAAR- WAZIRPUR

BIG BAZAAR-SOHNA ROAD

BIG BAZAAR - GIP

BIG BAZAAR- FARIDABAD

BIG BAZAAR-SAHARA MALL

BIG BAZAAR- CHAUDHARY MALL GHZ

BIG BAZAAR-RAJORI

BIG BAZAAR-INDERLOK