www.bangthedrum.biz

Modern Marketing Challenges

And how to overcome them

www.bangthedrum.biz

Marketing has changed…

www.bangthedrum.biz

…because markets have changed

70% of buying decisions

are self-directed

www.bangthedrum.biz

50% of all purchasing

decisions influenced by 3rd parties

…because markets have changed

www.bangthedrum.biz

We see 2900

marketing messages daily

…because markets have changed

www.bangthedrum.biz

Six key differencesOLD SCHOOL

Find customers

Demographic targeting

Mass marketing

Point-in-time campaigns

Limited isolated channels

Creative/intuitive decisions

www.bangthedrum.biz

OLD SCHOOL

Find customers

Demographic targeting

Mass marketing

Point-in-time campaigns

Limited isolated channels

Creative/intuitive decisions

NEW SCHOOL

Six key differences

www.bangthedrum.biz

OLD SCHOOL

Find customers

Demographic targeting

Mass marketing

Point-in-time campaigns

Limited isolated channels

Creative/intuitive decisions

NEW SCHOOL

Be found

Six key differences

www.bangthedrum.biz

OLD SCHOOL

Find customers

Demographic targeting

Mass marketing

Point-in-time campaigns

Limited isolated channels

Creative/intuitive decisions

NEW SCHOOL

Be found

Behavioural targeting

Six key differences

www.bangthedrum.biz

OLD SCHOOL

Find customers

Demographic targeting

Mass marketing

Point-in-time campaigns

Limited isolated channels

Creative/intuitive decisions

NEW SCHOOL

Be found

Behavioural targeting

Targeted communication

Six key differences

www.bangthedrum.biz

OLD SCHOOL

Find customers

Demographic targeting

Mass marketing

Point-in-time campaigns

Limited isolated channels

Creative/intuitive decisions

NEW SCHOOL

Be found

Behavioural targeting

Targeted communication

Continuous relationships

Six key differences

www.bangthedrum.biz

OLD SCHOOL

Find customers

Demographic targeting

Mass marketing

Point-in-time campaigns

Limited isolated channels

Creative/intuitive decisions

NEW SCHOOL

Be found

Behavioural targeting

Targeted communication

Continuous relationships

Multiple integrated channels

Six key differences

www.bangthedrum.biz

OLD SCHOOL

Find customers

Demographic targeting

Mass marketing

Point-in-time campaigns

Limited isolated channels

Creative/intuitive decisions

NEW SCHOOL

Be found

Behavioural targeting

Targeted communication

Continuous relationships

Multiple integrated channels

Data-driven decisions

Six key differences

www.bangthedrum.biz

Is anyone looking?KNOW THE MARKET

Is anyone listening?DOES THE MESSAGE MATCH

THE MARKET?

Making it work

www.bangthedrum.biz

Does the mud stick?ENSURE THE MESSAGES FIT

BRAND AWARENESS MATTERSWill they remember?

Making it work

www.bangthedrum.biz

Does the left work with the right?MAKE CHANNELS WORK TOGETHER

What’s the verdict ?MEASURE AND RESPOND

Making it work

www.bangthedrum.biz

It’s all (still) about strategyStrategic approach

Outcome focused

Holistic offerings

Success driven

Broad experience

Agile

Connected

Team approach

www.bangthedrum.biz

Holistic viewStrategy and Planning

Marketing

Design

Analysis and Reporting

Communications

Video Services

Web Services

Events

www.bangthedrum.biz

Goals without plans…

www.bangthedrum.biz

Plans without goals…

www.bangthedrum.biz

Goals and plans without strategy…

www.bangthedrum.biz

Goals + Plans + Strategy