Selecting a Platform Provider

Models

Revenue Models Free Play Sites

No Consideration Acquire New Players While Providing

Continuous Branded Experience To Existing Customers

Things To Think About...

Easiest Regulatory PathNo Big License FeeNo Payment ProcessorSmaller StaffLow Operating Cost

Things To Think About...Collect Global Player DataPromotions Bring Players Physically In

To Your Land-Based CasinoSign Up PromotionsSpecial Event Tournaments

Monetization Limited To Physical Conversion Along With Frequent Branding Both Directions

Revenue Models Virtual Currency Sites

Players Buy VC, No Monetary ValuePlayers Use VC To Enter “Premium”

TournamentsPlayers Use VC To Continue Or Enhance

Their Experience

Things To Think About...Easier Regulatory PathNo Big License FeeProcessing Needed If

IndependentSmaller Staff Than Real

MoneyLower Operating Cost

Things To Think About...Can Be Facebook And/Or Casino Site

BasedCollect Global Player Data On Casino

SiteCasino Site: Promotions Bring Players

Physically In To Your Land-Based CasinoFacebook: Promotions Aimed At Viral

Social Media BrandingLand-Based Property Can Be Tied To

Purchases

Things To Think About...

Monetization Is Limited To Virtual Currency Purchases And Ad Revenue.

Revenue expectations?

Revenue Models Real Money Sites

Players Can Play For Free And Real Money.

A Real Money Site Should Provide Quality Traffic To Both Your Brick & Mortar And Online Operations, While Extending Your Brand In A Positive Way

Things To Think About...Most Complicated RegulatoryLicense Fee Can Be Expensive

Several Components NeededDedicated Staff Is NeededHigher Operating Cost

Things To Think About...

Intrastate Only For NowPromotions Contain Real Money And Prizes

Land-Based Property Can Be Directly Tied In To Promotions

Things To Think About...

Monetization Is From Real Money Wagers And Land-Based Property Tie In

Selecting a Platform Provider

The Magic Formula…

Selecting a Platform Provider

The Magic Formula…Technology

Selecting a Platform Provider

The Magic Formula…Technology

+ Marketing

Budget

Selecting a Platform ProviderThe Magic Formula…

Technology +

Marketing Budget

+ Experience

Selecting a Platform Provider

MODELSFree Play SitesVirtual CurrencySubscription/SkillReal Money Sites

Selecting a Platform

Options

Selecting a Platform FREE PLAY ONLY VIRTUAL CURRENCY SUBSCRIPTION REAL MONEY

INDEPENDENT OPERATOR NETWORK SKIN/LICENSEE AFFILIATE PARTNER

Selecting a PlatformLicensingScalabilityGame SelectionPayout PercentagesPlayer LiquidityRevenues (Gross)Processing

Selecting a PlatformCustomer SupportMarketingPromotionsPlayer DatabasePlayer SecurityKnow Your ClientAffiliates

Licensing

Scalability

Game Selection

Payout Percentage

Player Liquidity

Player Liquidity

Revenues

Processing

Customer Support

Marketing/Media

Player Promotions

Player Database, Security, KYC

Affiliates