2018 POLIS CONFERENCEInnovation in Transport for Sustainable Cities and Regions

22 & 23 November, Manchester, UKTALKING GENDER

Floridea Di Ciommo, Gianni RondinellacambiaMO | changing MObility

Mobility of caring:

Empowering women and children

about their mobility

Urban Innovation Action Mares_Madrid

Resilient urban ecosystems for a sustainable economy

Mobility of caring: how much is it done?

1. Consideration of women and

children travel behaviour: the

mobility of caring a new

approach for analysing mobility

data.

2. Empowerment of children in

their daily mobility, a way to act

on Women travel constraints:

MeMuevo: Personal training for

biking, taking the bus

Mobility of caring or Social mobilitydefinition

• Mobility of caring: a new category for trip purposes which

includes daily shopping, accompanying children and dependents,

and calling on family and friends.

• Most of these trips are mainly relevant for the daily mobility of

women.

• But a high level of general dissatisfaction from female users: Why?

Time schedule not completely adapted to most of her life

activities, during the night urban space is scary…

• And transport planners focused on productive more than

reproductive activities.

Mobility survey analysis through the lens of caring mobility.

Trip purpose(one way)

Gender Total

Female Male

Work 9.5% 12.1% 21.6%

Study 5.2% 5.2% 10.5%

Care 26.6% 14.7% 41.3%

Leisure 8.6% 10.4% 19.0%

Other 4.0% 3.7% 7.7%

Total 53.9% 46.1% 100.0%

Barcelona Metropolitan Area

Trip purpose(one way)

GenderTotal

Female Male

Work 9.3% 12.6% 21.9%

Study 1.8% 1.5% 3.3%

Care 23.3% 18.0% 41.3%

Leisure 11.8% 11.3% 23.1%

Other 5.5% 4.9% 10.4%

Total 51.7% 48.3% 100.0%

Ohio

Data analysis by purposes

Mobility survey analysis

Data analysis by purposes and modes in Barcelona Metropolitan Area

“Me muevo” project

Pilot for children empowerment in their daily mobility through active and public transport modes for children’s autonomy in Vallecas-Madrid.

Public transport and active modes for children authonomy

ME MUEVOSomething is moving in my neghborough

Chindren and

Teen-agers

• The basis for Mobility habit for life

"Andar a pie y pasear es para nosotros, como adultos, un placer, un regalo que de vez en cuando nos hacemos; pero para los pequeños es una necesidad"

F. Tonucci

Objectives

• Children mobility empowerment

mitigating the mobility of caring issues

• Promoting active mobility among

youngest

• Awareness about sustainable mobility

• Reinforcing community building

capability

• Facilitating concentration ability

• Involving local actors for transport

planning

• Creating a schools network

“MeMuevo” concept.

MaaS concept adaptation for active mobility of children

• A way to act on the cars congestion

• A way to easy accessing children and teen activities

Teen-agers empowerment trough bike: Juan de la CiervaHigh-school.Workshop for not mixed female teen-agers

Co-creation of mobility solutions with women teen-agers

Why I like the Bike?Freedom and safety feelings in the city

1. Changing data mining for improving transport planning, how to manage?

2. Empowering children of their mobility reduce costs and emissions, why not?

3. Going to a proximity paradigm, a new approach to MaaS

Open questions….

Thank you…

Floridea Di Ciommo

cambiaMO|changing Mobility

floridea@cambiamo.net

www.maresmadrid.es