Proudly supported by Kantar, the Leader in Mobile Marketing Research

January 30-31, 2013

Kuala Lumpur, Malaysia

Asia-Pacific Edition 2013 WWW.MRMW.NET

Organized by

TM

Thank you to our sponsors!

Title Sponsor Platinum Sponsor Gold Sponsors

Silver Sponsor Exhibitor Networking Evening Sponsor Networking Break Sponsor

Association Partners

Media Partners

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MRMW Kuala Lumpur January 2013

Mobilising growth for clients in times of economic pressures, media

fragmentation and consumer control

GUY ROLFE

Head Global Mobile Practice

+44 (0) 1926 826866

guy.rolfe@kantarmobile.com

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Source Ericsson report Nov12

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Source Ericsson report Nov12

Clients want greater visibility of consumer behaviour

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Connecting biometric data to real life tasks

Collect key biometrics through a biodegradable disposable patch connected to

an app as respondent records tasks and completes surveys on their mobile

Auto-coding facial recognition for sentiment during mobile use

The future of consumer engagement

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Active

Passive

Social

SMS

Apps

Browser

Data fusion

New more powerful insights – but also our biggest challenge

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Emerging data epicentres

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Point of Sale – what people buy from a

merchant, how much and when, all transactions

Financial – How people

spend their money across

merchants, across products

Internet & Social – What

people are saying , how they

find it , media effectiveness

Mobile Networks – Where

people are, what they do

on their devices, how they

communicate

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Thank you to our sponsors!

Title Sponsor Platinum Sponsor Gold Sponsors

Silver Sponsor Exhibitor Networking Evening Sponsor Networking Break Sponsor

Association Partners

Media Partners

Proudly supported by Kantar, the Leader in Mobile Marketing Research

January 30-31, 2013

Kuala Lumpur, Malaysia

Asia-Pacific Edition 2013 WWW.MRMW.NET

Organized by

TM