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Here’s Why...

Firehotseo@gmail.comMOBILE DATA TRAFFIC

FORECAST

Global mobile data

traffic grew 2.3 fold in 2011, more than doubling for the fourth year in a row.

Mobile video traffic

exceeded 50% of all video traffic for the first time in 2011Average smart phone usage

nearly tripled in 2011.

2011

Firehotseo@gmail.com2012

By the end of 2012, the number of mobile connected devices will

exceeded the number of people on earth!

Firehotseo@gmail.com2016

And by 2016, there will be 1.4 mobile devices per capita.

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At the end of 2011, there were more than 400 smartphone device types on the market in the U.S., providing a wide range of options for the consumer.

Android and Apple dominatedthe smartphone narrative in 2011, with a combined market share of more than 75% in December 2011.

75%

Apple accounted for 29.6% of the smartphone market in December 2011

MOBILE DEVICE TYPE

Firehotseo@gmail.comPHONE AND TABLET

OWNERSHIP

It took seven years to reach

nearly 40 million smartphones compared to less than two years to reach nearly 40 million tablet.

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91.4 million smartphones in the

U.S.80% (5 billion) of the world’s population

now has a mobile phone

62% of adults aged 25-34 own

smartphones

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MOBILE APP

BROWSER

Half of U.S. adult cellphone owners (50%)now have apps on their phones

In the US and EU5, mobile app audience growth exceeded that of mobile browser growth

Facebook app ranks as #3 most popular app for iPhone and #4 for Android users

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19% of United States adults own a tablet device and 29% own either a tablet or e-reader

Tablet and e-reader ownership

increased by nearly double over the holidays, and more than 1 out of every 4 Americans now has one of the devices.

Firehotseo@gmail.comTHE GROWTH OF MOBILE MARKETING

& TAGGING

Half of local searches

are performed on mobile devices

Over one-third of Facebook’s 600+ million user base uses

Facebook mobile

200 million plusYouTube views occur on mobile devices per day

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Of the world’s 4 billion mobile phones in use,

1.08 billion are smartphones

In the U.S. and EU5, more than half of mobile users accessing social networks did so on a near daily basis

On average, Americans

spend 2.7 hours/day socializing on their mobile device, which is over twice the amount of time they spend eating

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91% of mobile internet access is to socialize, compared to 79% on desktops

By 2014, mobile internet usage should take over desktop internet usage

Firehotseo@gmail.comTOP MOBILE ACTIVITES

Firehotseo@gmail.comWHAT MOBILE USERS WILL AND WON’T PUT UP WITH

Firehotseo@gmail.comMOBILE SPENDING ANG REVENUE

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