Mobile VouchersMobile Vouchers

Mark Andres - vouchercloud

How they work

Commission

Stats

Increasing exposure

How mobile vouchers work…How mobile vouchers work…

GPS finds the customer’slocation

Mobile Vouchers nearestto the customer appear onthe appVoucher Details, branchaddress & phone numberT&C’s, website are displayed

How mobile vouchers work…How mobile vouchers work…

Redemption & Tracking the customer willredeem the voucher at the till by showing a…

ReasonCode+ range of randomlygenerated numbers

orBarcode

Member of Staff authorises voucher on till

Commission…Commission…

CPA – Cost Per AcquisitionIf working on a CPA model at the end of the month/campaign the merchant pulls a report from their tills thatshows the total amount of sales made using the voucher

CPR – Cost Per RedemptionThis method uses the branch address & GPS. When acustomer presses the redeem button within a 0.5 mile radius of the branch a cost is attributed to the redemptionCPC – Cost Per CallIf a merchant has branches but a booking needs to takeplace before the customer arrives; call tracking can be setup to track sales made via the phone

Stats…Stats…

1 in 4 people will own a smartphone by 2012

13 billion mobile voucher will be downloadedby 2013

7.5 billion apps downloaded

10x higher redemption stats than newspaper

71% off UK users are interested inreceiving mobile vouchers when shopping

Stats…Stats…

National Department Store mobile statsNumber of Locations: 153Offer: 10% discountLength of offer: 19 DaysTotal Views: 48kTotal Downloads: 15kTotal Redemptions: 2100

Stats…Stats…

National Fashion Brand mobile statsNumber of Locations: 605Offer: 20% discountLength of offer: 1 weekTotal Views: 38kTotal Downloads: 15kTotal Redemptions: 2500

Increasing exposure…Increasing exposure…

Splash Screen Banner Ad Premium Listing

Landscape Ad Full Frontal Voucher

Interstital Push Notification

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