Mobile the big game changer - Camp digital 2014 in Manchester

Post on 09-May-2015

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Mobile transforms sociality both for the individual and organizations in a higher and higher paste. Our mobile devices have become our primary connection to our digital life. At the same time more and more of our non-digital life is becoming dependent on our digital identity. This changes our behaviour and raises new challenges and opportunities for all digital endeavours. Patrik will talk about strategies that organisations can use to conceive and deliver an efficient time-to-market mobile project. He will also discuss initiatives to create ‘more than a mobile app’ and but instead to create ‘a mobile company’. The discussion will be both strategic and practical, from thoughts on how to get a competitive advantage in a more mobile world to why HTTP will be challenged by protocols like MQTT in the mobile age. A more mobile world changes everything, from customer relations to user interface considerations and technologies. It challenges the whole game and everything we thought we knew about digital.

Transcript of Mobile the big game changer - Camp digital 2014 in Manchester

Patrik Malmquist | Occasionally organised Project Manager former Enterprise Mobility Manager at Sigma

patrik.malmquist@sigma.se | @PatrikMalmquist | #campdigital

& cheaper, faster, better!

90’s80’s60’s We are here

Back-Office Computing

Client-Server PC

World Wide Web and eBusiness

SMAC –

Social, Mobile, Analytics & Clouds

1: Physical

2: Data-Link

3: Network

4: Transport

5: Session

6: Presentation

7: ApplicationApplication focused

Transport focused

1: Physical

2: Data-Link

3: Network

4: Transport

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6: Presentation

7: Application

8: Individual

9: Organisation

10: Government

Human focused

Application focused

Transport focused

Enabler

Impact

1: Physical

2: Data-Link

3: Network

4: Transport

5: Session

6: Presentation

7: Application

8: Individual

9: Organisation

10: Government

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no-mobile-phone phobia

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Moto 360 by Google launched 2014-03-19

1: Physical

2: Data-Link

3: Network

4: Transport

5: Session

6: Presentation

7: Application

8: Individual

9: Organisation

10: Government

Moto 360 by Google launched 2014-03-19

1: Physical

2: Data-Link

3: Network

4: Transport

5: Session

6: Presentation

7: Application

8: Individual

9: Organisation

10: Government

Moto 360 by Google launched 2014-03-19

1: Physical

2: Data-Link

3: Network

4: Transport

5: Session

6: Presentation

7: Application

8: Individual

9: Organisation

10: Government

Human focused

Application focused

Transport focused

1: Physical

2: Data-Link

3: Network

4: Transport

5: Session

6: Presentation

7: Application

8: Individual

9: Organisation

10: Government

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2: Data-Link

3: Network

4: Transport

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8: Individual

9: Organisation

10: Government

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2: Data-Link

3: Network

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7: Application

8: Individual

9: Organisation

10: Government

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Survey in UK 2013

1000 car buyers of new cars answered

Answer:

3rd place Volvo

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Maturity timeframe

Val

ue

to t

he

org

anis

atio

n

Access to existing digital information

regardless of time and space

Access to corporate unique information linked to unique

business process

Develop new processes and practices using?

Enterprise Mobility

Personal productivity

Digital collaboration regardless of time and

place

Maturity timeframe

Val

ue

to t

he

org

anis

atio

n

Access to existing digital information

regardless of time and space

Access to corporate unique information linked to unique

business process

Develop new processes and practices using?

Enterprise Mobility

Personal productivity

Digital collaboration regardless of time and

place

Anticipated value

novelty and hype

≈ 18 month

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2: Data-Link

3: Network

4: Transport

5: Session

6: Presentation

7: Application

8: Individual

9: Organisation

10: Government

http://theunderstatement.com/post/11982112928/android-orphans-visualizing-a-sad-history-of-support

1: Physical

2: Data-Link

3: Network

4: Transport

5: Session

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9: Organisation

10: Government

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2: Data-Link

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7: Application

8: Individual

9: Organisation

10: Government

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2: Data-Link

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7: Application

8: Individual

9: Organisation

10: Government

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2: Data-Link

3: Network

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8: Individual

9: Organisation

10: Government

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2: Data-Link

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8: Individual

9: Organisation

10: Government

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2: Data-Link

3: Network

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8: Individual

9: Organisation

10: Government

Human focused

Application focused

Transport focused

1: Physical

2: Data-Link

3: Network

4: Transport

5: Session

6: Presentation

7: Application

8: Individual

9: Organisation

10: Government

1: Physical

2: Data-Link

3: Network

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7: Application

8: Individual

9: Organisation

10: Government

1: Physical

2: Data-Link

3: Network

4: Transport

5: Session

6: Presentation

7: Application

8: Individual

9: Organisation

10: Government

Human focused

Application focused

Transport focused

1: Physical

2: Data-Link

3: Network

4: Transport

5: Session

6: Presentation

7: Application

8: Individual

9: Organisation

10: Government

1: Physical

2: Data-Link

3: Network

4: Transport

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6: Presentation

7: Application

8: Individual

9: Organisation

10: Government

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2: Data-Link

3: Network

4: Transport

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6: Presentation

7: Application

8: Individual

9: Organisation

10: Government

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2: Data-Link

3: Network

4: Transport

5: Session

6: Presentation

7: Application

8: Individual

9: Organisation

10: Government

From the complexity of many … To the simplicity of one

DBAnalytics

Engine

Cloud Service

AnalyticsEngine

Cloud Service

App DBApp

Industrialize

Design & Develop

Obtain Insight

Manage

Deploy

Instrument

Integrate

Test

Scan & Certify

1: Physical

2: Data-Link

3: Network

4: Transport

5: Session

6: Presentation

7: Application

8: Individual

9: Organisation

10: Government

1: Physical

2: Data-Link

3: Network

4: Transport

5: Session

6: Presentation

7: Application

8: Individual

9: Organisation

10: Government

Human focused

Application focused

Transport focused

1: Physical

2: Data-Link

3: Network

4: Transport

5: Session

6: Presentation

7: Application

8: Individual

9: Organization

10: Government

1: Physical

2: Data-Link

3: Network

4: Transport

5: Session

6: Presentation

7: Application

8: Individual

9: Organisation

10: Government

1: Physical

2: Data-Link

3: Network

4: Transport

5: Session

6: Presentation

7: Application

8: Individual

9: Organisation

10: Government

Human focused

Application focused

Transport focused

1: Physical

2: Data-Link

3: Network

4: Transport

5: Session

6: Presentation

7: Application

8: Individual

9: Organisation

10: Government

1: Physical

2: Data-Link

3: Network

4: Transport

5: Session

6: Presentation

7: Application

8: Individual

9: Organisation

10: Government

1: Physical

2: Data-Link

3: Network

4: Transport

5: Session

6: Presentation

7: Application

8: Individual

9: Organisation

10: Government

MQTT features:

• Publish/Subscribe

• 1-to-many messaging

• 3 QOS-levels

Arguments:

• Speed

• Lower power usage than HTTP polling

World Wide Web and eBusiness

SMAC –

Social, Mobile, Analytics & Clouds

HTML4 / XHTML HTML5

IP4v IP6v

HTTP MQTT

Mouse + Keyboard Touch

Stationary computing Mobile computing

3G 4G

We are here

Hardware are tailor made Hardware is building blocks

patrik.malmquist@sigma.se

@PatrikMalmquist