MOBILE

Dorothea Martin

A NEW KIND OFSTORYTELLING?

Humans are storytelling animals

,,Jonathan Gottschall: The Storytelling Animal

EVERYTHING’S A STORY NOW

Thanks to Social Media, everything calls itself story now.

ONCE UPON A TIME

there was ______________. Every day, ______________. Until one day, ___________. Because of that __________. Because of that __________. Until finally _____________.

Emma Coats, 22 Rules of Storytelling by Pixar @lawnrocket

TRADITIONAL STORYTELLING MEDIA

BOOKS → E-BOOKS TV → STREAMING

AUDIOBOOKS & MUSIC → STREAMING

So what did digital change for storytelling media? Mostly business models

HOW DID FORMATS CHANGE?

Did social media change storytelling formats? Is there a way of mobile storytelling?

• Attention

• Pacing - much faster

• Dominance of video, vertical video

• Horizontal storytelling

• Visual storytelling dominant

WHAT DID SOCIAL MEDIA CHANGE?

OVERVIEW OFMOBILE STORYTELLING

PLATFORMS

WATTPAD

TEXT DRIVEN

RADISH SERIAL BOX TAPAS

TELLTALE GAMES

GAME VS. STORY

EPISODE & CHOICES LIFELINE, 80 DAYS…

HOOKED

MESSAGING: CHAT FICTION

TAP

RACCOON

VIDEO DRIVEN

FULLSCREEN

FICTIONAL PODCASTS

AUDIO DRIVEN

ANCHOR

POKEMON GO

AUGMENTED/ MIXED REALITY

WIZARDS UNITE

• Which media are used?

• Is it serialized content?

• Who are the storytellers? Is it user-generated content?

• How interactive is the story?

• Free? Paid? F2P?

• Is it produced on mobile (only)?

MOBILE STORIES CAN BE CATEGORIZED BY THESE QUESTIONS

THANK YOUQuestions & Feedback

dm@das-wilde-dutzend.de @doromartin

A more in depth blogpost about mobile storytelling will soon go online on https://medium.com/@doromartin