+

Mobile Proposition

Mark Godfrey - September 2012

+Market Analysis – The Price Challenge

45% of all consumers

use smartphones for in-store research and browsing

39% of walkouts were

as a result of smartphone usage

53% of men use

smartphones in-store to check prices at other stores

12% checked other online

retailers

38% of women use

smartphones in-store to check prices at other stores

8% checked availability at

other stores

+Market Analysis – The Local User

94% of smartphon

e users have

searched for local

info

66% visited in person

70% called a business

after searching

90% of these users

acted within 24

hours

+Proposition – Mobile Optimised Web Sites

57% of users say they will not recommend a brand based on a poor mobile experience

40% of users have gone to the competition after a poor mobile experience

A great mobile experience leads to an average of 25% more time spent on your web platforms

50% of mobile searches lead to purchase

+Proposition - Apps

Popular

• As of May 2012 over 30 Billion App downloads• Current rate of 50 Million per day

Usable

• Smartphone users spend 47% more time on apps versus email, web and SMS combined

• Users spend 94 minutes on average per day on apps versus 72 minutes on the Web

Essential

• 91% of Interbrand’s Best Global Brands 2011 have a presence in at least one App Store

• This is a 51% increase during the previous 18 months

+Proposition – Mobile Web versus Apps

HTML 5 makes mobile web completely cross-browser compatible

Mobile web is scalable across device screen-sizes

Apps are platform specific so more than one is required achieve great coverage

Apps can better utilise the in-built features of the device

Both can utilise existing back-end commerce platforms

+Proposition – Marketing & Search

Mobile specific marketing

Delivery of a Mobile Engagement Programme

Capability for mobile-specific product and offers

Experts in User Experience design

+

Proposition – Device Distribution 36.9%

28.5%

18.1%

13.1%

3.4%

UK 2011/12

AndroidiOSSymbianRIMOther• By 2015 there will be the

same number of devices as people on the planet

• Mobile searches have grown 400% since 2010

• By 2013 more people with use mobile to get online than PCs

+Proposition – 10 Great User Experience Features

Keep it Quick

Simplify Navigation

Be Thumb Friendly

Design for Visibility

Make it Accessible

Make it Easy to Convert

Make it Local

Make it Seamless

Use Mobile Site Redirects

Listen, Learn & Iterate

+Proposition – Reasons to Migrate to HTML 5

Cross Browser Support

Video & Audio Support

Simpler Code

Client-side Storage

Accessibility Support

Better User Interaction

Mobile Optimised

+Twenty Proposition – Key Market Sectors

Mobile Commerce

Mobile Advertising

Mobile Affiliate Marketing

Tablet Publishing

Mobile Websites

Mobile NFC & Payments

Mobile Email

Location-based Services

Mobile Analytics

Mobile CRM

Mobile Search

iPhone Apps

Tablet Apps

Android Apps

Mobile Web

Augmented Reality / QR Code

+Twenty Proposition – What We Can Offer?

Extend existing web presence

Extending brand onto mobile

Localisation

SEO & CRM

Design

Data Analytics

PCI-DSS Compliance

iPhone Apps

Tablet Apps

Android Apps

Mobile Web

Mobile Commerce

Segmentation

+Twenty Proposition – Native Apps

iOS, Android and Windows Phone covering 85% of Smartphone market

Your brand in App stores

Device Specific features

Mobile Payments under an industry standard framework

API integration

+Twenty Proposition – HTML 5 Apps

Multi-platform Apps

Device independent

Rapid deployment

Your brand in App stores

Cost effective vs native apps

Single Channel working alongside your existing desktop services

+Twenty Proposition – Mobile Web

HTML 5 and CSS 3

.mobi standard

Extending the desktop to all browser enabled devices

Consistent URL

Pages served from existing web servers

Single Channel Architecture

Secure hosting and support in Tier 1 data centre

Tablet-specific UX

Mobile Payments

Industry standard payment gateway

+Next Steps?

Make Contact – We’re always happy to have open conversations about industry trends, our services, what we can offer you.

Questions?

Have you a strategy we can help you deliver?

Want to extend your brand to mobile?

+Thank You

Mark Godfrey – Head of Digital Development & eCommerce at TwentyCI Limited

http://www.twentyci.co.uk

LinkedIn: http://uk.linkedin.com/in/markbgodfrey

Email: mark.godfrey@twentyci.co.uk

Mobile: +44 (0) 7738 474447