Post on 13-May-2015
description
Mobile MarketingMastery
Social Media MastersAtlanta, GAAugust 26, 2011
Mobile MarketingMastery
Social Media MastersAtlanta, GAAugust 26, 2011
We’ve Come a Long Way
Desktop Power in a Mobile Device
More than Just Phones
Mobile is Mainstream
Developing a Mobile Strategy
Marketing Goals
Brand Awareness Marketing Goals
Brand Awareness Marketing Goals
Generate Sales
Brand Awareness Marketing Goals
Generate Sales
Increase Revenues
Brand Awareness Marketing Goals
Generate Sales
Increase Revenues
Improve Customer Support
Brand Awareness Marketing Goals
Generate Sales
Increase Revenues
Enhance Customer
Loyalty
Improve Customer Support
Know Your Customers
• SMS Messages
• Mobile Website
• Mobile Email
• Display Advertising
• Search Advertising
• QR Code
• Application
• Location Based Services
• Augmented Reality
• Target audience
• Offerings
• Quantified Objectives
• Resources
• Communication Efforts
• Delivery Channels
Components to a Mobile Marketing Plan
Components of a Mobile Campaign
Components to a Mobile Marketing Plan
Components to a Mobile Marketing PlanComponents to a Mobile Marketing Plan
• Target audience
Components to a Mobile Marketing PlanComponents to a Mobile Marketing Plan
• Target audience
• Offerings
Components to a Mobile Marketing PlanComponents to a Mobile Marketing Plan
• Target audience
• Offerings
• Quantified Objectives
Components to a Mobile Marketing PlanComponents to a Mobile Marketing Plan
• Target audience
• Offerings
• Quantified Objectives
• Resources
Components to a Mobile Marketing PlanComponents to a Mobile Marketing Plan
• Target audience
• Offerings
• Quantified Objectives
• Resources
• Communication Efforts
Components to a Mobile Marketing PlanComponents to a Mobile Marketing Plan
• Target audience
• Offerings
• Quantified Objectives
• Resources
• Communication Efforts
• Delivery Channels
Components to a Mobile Marketing PlanComponents to a Mobile Marketing Plan
Business to Business
Mobile Marketing Channels
SMS Marketing
QR Codes
Search & Display
Location Based Services
Promotions
IntegratingMobile
What’s Next?
Web: www.kelseyads.com
Email: brandon.eley@kelseyads.com
Twitter: @beley
Slides: mobilemarketingmastery.net