Mobile & JournalismMobile Media Innovation Module 4

MobileMediaModule• TheMobileMediaModuleisdesignedasatwo-week,broad-basedstudy

onthemobilelandscapethatcanbeappliedinmanycourses.• TheprogramwasimplementedatOhioUniversity’sScrippsCollegeof

CommunicationtosupportourScrippsInnovationChallengeandtobuildknowledgeofthemobilelandscapeacrossourcommunicationcurricula.

• Forimplementation,webroughtinanexpertinmobiledevelopmenttoteachinfourexistingclassesovertwoweeksinSpring2013.Facultyteachingthoseclassesbecamethestudentsandbuilttheircapacitytoteachthematerialinsubsequentsemesters.

• By“hackingthecurriculum”usingthe“modulemethod,”wewereabletoreachmorethan500studentsinonesemesterwithnewmaterial.

• Formoreinformation,contactDr.MichelleFerrier,associateprofessor,E.W.ScrippsSchoolofJournalism,ferrierm@ohio.edu.

MobileMediaInnovationModules

• Part1:FundamentalsofMobile• Part2:AudienceandUsage• Part3:SocialandMobile• Part4:MobileandJournalism• Part5:mCommerce andMonetization• Part6:AppDevelopment

Mobile&Journalismhttp://www.washingtonpost.com/blogs/the-switch/wp/2014/01/31/todays-iphone-is-more-useful-than-3000-worth-of-gadgets-from-a-1991-radio-shack/

Mobile&Journalism

• QuickDiscussionQuestions• Howhasjournalismchangedinthelast10years?

• Is"pro-am"thefutureofjournalism?NYUprofessoradvocates,perhaps...

• Whatdoyouthinkthetoolsofjournalismwere10yearsago?20yearsago?

Mobile&Journalism

Mobile&Journalism• Howhavenewspapersbeenaffectedbymobileandtechnology?– Advertising

• Revenueisonthedeclineasadvertisersshifttodigital– SocialMedia

• Facebook&Twitterhavebecomereliablesourcesofinformationandnews

– User-generatedcontent• Everyoneisareporterwiththeproliferationofmobilephones(cameras),blogsetc.

– Blurredlines• OnlinepropertieslikeTMZ&Buzzfeedhavebecomeacceptedas“news”

– Readinghabits• Consumersarenolonger“reading”…so,writinghaschanged.

Mobile&Journalism• 50%ofthepubliccites

theInternetasamainsourceofnews

• 71%ofyoungerAmericanscitetheInternetasamainsourceofnews

• MoreAmericanadultsconsumenewsonmobile

• Themajorityofmobilenewsusergettheirnewsvianewssitesasopposed toapps

Mobile&Journalism

• Onlinenewsconsumersseemorepressbias&lessintegrity

Mobile&Journalism

• HowisMobileConsumptionChangingJournalism?

• "Facebook,Twitterplaydifferentrolesinconnectingmobilereaderstonews"

Mobile&Journalism

• Discussthevideo–Whataresomeofthemajorchallengesfacingthejournalismindustrytodaywiththeadventofmobile?

– Howwouldyouchangeyourwritingtosuitamobileaudience?

– Ifyouweretheeditorofalargenewspaperthatneededto‘adaptordie’,whatwouldyoudodifferently?

DiscussionQuestions• ArticleI:“WhoKilledtheMagazineApp?”• HowmanymagazineappsdoyouhaveonyouriPhoneoriPad?

• Ifyouweretheeditorofapopularmagazine,wouldyougodigital?Ornot?Why?

• Doyouenjoyreadingonyourmobiledevice?

• Howistheexperiencedifferentfromreadingaprintedmagazine?

• http://www.adweek.com/news/press/who-killed-magazine-app-153253

DiscussionQuestions• ArticleII:“TheTransitiontoDigitalJournalism”• Whatinstrumentdoyouthinkislargelyresponsiblefor

theshifttoDigitalJournalism?

• Whataresomeadvantagesofusingacellphoneinjournalism?

• Didanyofthestatisticssurpriseyou?Whichandwhy?

• http://multimedia.journalism.berkeley.edu/tutorials/digital-transform/mobile/

DiscussionQuestions• ArticleIII:“4TechDinosaursThatWillFinallyDiein2015”• Howmanyofthesedoyouuse?

• Doanyofthese“dinosaursaffectthewaythatyouaccessnews?

• Doyouagreewiththeauthor’sassessmentofnewspapersandmagazines??

• http://www.forbes.com/sites/85broads/2014/02/27/4-tech-dinosaurs-that-will-finally-die-in-2015/