The Digital Game

SOCIAL MEDIA

THE BRIGHT & SHINY “THING” CALLED ….

The Social Ecosystem

Par$cipa$ng  Listening,  establishing  reputa1on  (I’m  one  of  you)  

Managed  Listening,  suppor1ng,  building  reputa1on,  marke1ng  

Owned  Listening,  suppor1ng,  building  rela1onships,  collabora1ng  

External  Communi1es  

Closed  Network  

Internal  Communi1es  

Example:  customer  communi1es  

Example:  channels,  members  

Example:  Intranets,  communi1es  of  prac1ce  

Wikis  

SUPER  RUGBY  CORE  BUSINESS  REMAINS  THE  SAME  

@Michae1Green

80,000 Physical Event

XXX,000,000 involved in the digital conversation

Why is it important to have a strong digital game?

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Why the 2nd Screen Will define Success

•  Engage and Grow fans•  Attract Sponsors•  Key pivot of a Digital and Mobile Brand•  Be part of the Conversation•  Crisis Management

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Round 9 Digital Conversation

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Digital Sources by Volume

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Sponsors: Missing Link

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How to Start

Example: Sponsor

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How to achieve Business OutcomesPNCP + Monitor + Continuous Improvement

ü  Create the right social PRESENCEü  Grow the NETWORK SIZEü  Make value-added CONTRIBUTIONSü  Drive PARTIPICATION

ü  MONITOR the results

ü  Feedback to IMPROVE all the above.

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Questions?

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