A WHOLE NEW WORLDMobility in Health

Care

Contents

• Summary• Mobile Health Care Market• Technology Break Down• Opportunity• Reach and Awareness• Value Proposition• Estimates

Summ

ary

• 302,499,000* US Population• 285,600,000* Wireless Subscribers• 91%* Wireless

Penetration% of total U.S. population

• 22.7% Mobile-Only Households1

• 152.7 Billion* Monthly SMS Messages

• 1.56 Trillion* Yearly SMS Messages• 2.3 Billion* Mobile Users World

Wide1Wireless Substitution: Early Release of Estimates from the National Health Interview Survey, January-July 2009, National Center for Health Statistics, December 2009.*CTIA Wireless

Mobile H

ealth Care Market

• Deloitte Center for Health Care Solutions– Six segments of US consumer market– Three Involved in Health Care Decisions• Sick & Savvy• Online and On Board• Out & About

– 40% of total US population

Sick & Savvy

40%

2% Increase of active health participationM

obile

Hea

lth C

are

Mar

ket

Pew Internet & American Life ProjectAn initiative of the Pew Research Center1615 L St., NW – Suite 700Washington, D.C. 20036

Technology Break Dow

n

• 31% US Population has technology to utilize mobile data and expected to increase

Pew Internet & American Life ProjectAn initiative of the Pew Research Center1615 L St., NW – Suite 700Washington, D.C. 20036

2010 Opportunity

• % of Mobile data users 37%• % of Involved health care participant 42%

mHealth Target 15.7%

Reach and Awareness

mHealth Ta

rget Opportu

nity Ye

ar Over Y

ear

Value Proposition

• The mobile solution broad value statement– Defines a complete Ecosystem for developing and delivering mobile

applications

– Combines an enterprise scale service based platform and mobile engine to power the most adaptable and robust mobile experience possible

– Provides a unique interactive delivery mechanism with powerful and extensible features to allow for:

• Rapidly integrating disparate data sources

• Easily supporting existing and new mobile devices and operating systems

• Fully customizable user interfaces and functionality for supported handsets

Estimates “Adoption Rates”

Estimates “Realizable M

arket”

5000 Mobile Health Apps20 Countries

5 Million Active Users

Markets w

ith Health Care M

obile Operations

Vendor Integration

DistributionPartners

Consumers

Integrated Networks Engagment

Summ

ary

EmployerGroups

Payers

Mobile Platform

Indirect to consumer marketing

Platform approach reaches broader

market faster creating

distribution and channels.

Mobile Technology

Market Experience

Mobile PlatformIntegration

App Dev

Innovation

Service

Conclusion “Platform Profitability”