Mobile for Agencies

Mobile Monday 08/06/09

Interactive marketing

Multimedia design

Web development

Online brandingOnline branding

Guerilla and virus marketing

Search engine marketing

Mobile marketingMobile marketing

What advertisers want?

Advertisers want …

... our sight.

… our 30 seconds.

… our click.

Advertisement is about attention!

It is hard to pay attention to ads.

Advertisers are looking for the perfect solution.

The perfect solutions is:

Targeted

Relevant

Ubiquitous

Not disturbing

The 5th element:

CHEAP!!!

Cost effective

What about mobile advertising?

Is it targeted?

Is it relevant?

Is it ubiquitous?

Is it not disturbing?

… and is it cost effective?

Mobile AdvertisingMobile Advertising

SMS, MMS marketing

Bluetooth marketing

Banner ads

QR codes

Location Based Advertisements

Preroll video-ads Search Engine Marketing

Callback tones

Mobile widgets

Advergaming

What are the barriers?

Lack of standard platform

Lack of visual abilities

Lack of media

Lack of innovative thinking

Banners

SMS

E-Flyers

Ringtone

Together Everywhere

Thank you for your attention!

kovaliczky.tamas@neo-interactive.hu